Advertisements have a superpower to appeal to the human eye. We can never forget that one advertisement that made us a big fan of a particular brand. But what helps in curating jaw-dropping YouTube marketing campaigns? The answer lies within itself.

In this comprehensive guide, we will be discovering ten brands that conducted impeccable YouTube marketing. Apart from the obvious storytelling, there is so much more that goes into a video marketing campaign. So, let’s waste no more time and give you a detailed insight.

Elements Of A Good Video Marketing Campaign

Maximum marketing professionals appreciate the importance of a video marketing campaign. Moreover, it should be one that offers the target audience a certain value. Usually, this value is a result of an emotional bond they form with that brand. Keeping this in mind, a few characteristics that make a usual video marketing campaign the best are as follows:

• The video should be concise, and the usual time duration of 60 seconds must be taken into consideration for an ever-lasting impression.
• They mostly depend on storytelling that creates a background story. Moreover, it must pinpoint the advantages offered by the brand’s products or services.
• These YouTube marketing campaigns qualify for the silent movie test that includes attracting the viewer’s attention in the initial 5 seconds. (A true ad can make its viewers go crazy even if it’s muted).
• Fourthly, these videos cause the viewers to feel an emotional connection. In simple words, they are highly relatable to the target audience.
• Lastly, they have the power to elicit emotions- it is not always about the products and services.

7 Classic Examples Of Successful YouTube Marketing Campaigns 

You might spend tons on marketing your brand’s advertisement, but nothing is really worth it without the right campaign in place. Social Media Magazine, an expert in the field, points out 10 remarkable examples of video marketing campaigns. It’s time to learn from the best brands:

Google Android

Google Android’s popular ad campaign on Unlikely Animal Friends created a stir as it portrayed how animals make the most viral videos. Although the concept is quite simple, it has to be one of the most shared videos of all time.

The ad had more than 5 million, which was enough to capture the attention of its viewers. The reason why it became so popular was the “emotions box” that was checked.

Budweiser

Do you remember the “someone waits for you at home” advertisement? This spectacular video portrayed the bond between a dog and a man. During the course of time, the man leaves with some beers and friends, telling the dog that he will be back soon.

The ad shows the dog’s prolonged wait for his master, which leaves us guessing what might possibly happen. Later, the ad discovers that the man decides not to drive back home after excessive drinking because he remembers that “someone is actually waiting for you at home.”

The video went into the list of successful YouTube marketing campaigns as it passed a relatable message of not driving while drunk.

GoPro

Another classic example of an emotionally triggering ad campaign is GoPro. If you follow them on social networks, you might have seen their ad where a fireman saves a kitten.

The brand is popular for making campaigns in adventurous settings. This particular video made people feel that it got a little off-brand. The reason why it became viral is because the video featured animals that have always remained a people-pleaser.

Dove

Dove, the infamous soap company, does more than just produce soaps. Its “real beauty sketches” ad made up to this list because it had a personal touch to it. The ad followed women giving a description of themselves to an artist who made their sketches without even seeing them.

Again, he sketches them depending on descriptions provided by other people present in the group. Although the two figures did not match exactly, women got to know their own perceptions of themselves. The video crossed 69 million views because of the relatibility it shared.

LG 

Another example of a successful YouTube marketing campaign is LG’s “End of the World” advertisement. The brand played a little prank on job-seekers by promoting its newest HD TVs. The ad creates a fake sense of havoc in the minds of job applicants, and we feel stressed ourselves.

The reason why this video became so shareable is due to the great conversation it shares among friends. It reflects on the best answers on how a person responds to their stories of “worst interviews.”

Coca-Cola

This video revolves around the festive season- the busiest season for businesses and their employees. It portrays their intense work routine, and while the festive season may be joyous for us, it might be difficult for others. As the video ends, Coca-Cola gives its workers presents that thank them for their efforts.

Our souls get super recharged during the time of festivities and holidays. It reminds the audience that in the “season of giving,” some people still have to work. Hence, this commercial touches people personally, which is why they showed immense love for it. Hence, it is one of those YouTube marketing campaigns that I love talking about.

Reebok 

Reebok’s “25,915 Days” advertisement depicts that most powerful messages require no words in general. Different women with random numbers appear in the background. In the end, we discover that these numbers are the days they have supposedly left.

It is in the final scene that we discover a room full of babies with a message stating that a person lives 25,915 days on average. The ad is a robust statement of how we should always honor our human body and enjoy life to its fullest because life is uncertain.

The Bottom Line

Marketing is not about introducing your products or services to your potential clients. It is also about telling them what value your offerings bring to the table. With the above examples of accomplished YouTube marketing campaigns, one can get a clear idea of how these advertisements leave a long-lasting effect on your clients.

With this, I leave it to you how to decide what works for your brand. Thank you for reading this article till the end, the purpose of which is to enlighten you with effective branding strategies. Let me know what you would like to add here in the comment section below. Until then, have a joyful marketing!

Published by HOLR Magazine.