There are a lot of myths and misconceptions when it comes to Search Engine Optimization (SEO). Many companies wonder whether SEO is important, whether it will have an impact on sales, and if they can afford it. 

Well, the reality is that SEO has an impact on your overall business as it plays a big role in attracting leads and keeping your business relevant. 

With that being said, it is definitely time to hire an SEO agency. But how do you bring an SEO agency on board? This article will provide information on all you need to know about professional SEO consultancy services and whether you can afford it.


SEO services are available for all budgets

The good news is that SEO consultancy services do not come in a stringent budget. As it comes in different forms and covers a wide range of strategies, you can always come across a strategy that is tailored for your company. 

You can choose to first try out copywriting and link building which are more affordable in nature, and then, later on, venture out into strategies that are more advanced like traffic analytics. 

The fact that SEO is faceted means that you can break it down to fit your budget. As such, we can say that SEO is cost-effective, even on the tightest budget.


An SEO campaign won’t have a big impact on your company’s overall budget

Spending on SEO will not have a negative impact on your company’s overall budget. This is because you can put up a small consultancy fee, and then gradually add in more money as your SEO campaign matures. 

This is why you should invest in affordable SEO consultants who can still get the job done. If you splurge on services that are outside your budget then you may be taking a risk. 


Consider an in-house SEO team first

Before spreading your wings and looking outside your company for SEO consultants, consider an in-house team and the benefits that you will get with them versus outsourcing. Working in-house will always cut the cost in half.  

Remember, no matter how much money you put into an SEO consultancy service, the results will take a lot of time to show. So, you will need a lot of patience. In essence, you should at least prepare yourself for a six-month budget that will cover a large scope of work. 

To get results, your company has to spend money on SEO. If you decide to go for low-cost services ($100 or less) then you will not see the premium results that you expect. 


Cheap vs. Affordable SEO Consultancy Services

To know what your company can afford, it is important to understand the kind of services that you will be getting, and what you should actually consider paying for.


Cheap SEO Services

These services are not only low-cost but also poor-performing. The catch is that your company will easily be able to purchase these services but you will rarely get a return on your investment because the service will skimp on crucial components of a successful SEO strategy. 

The last thing you want to do is put your money into an SEO strategy that will not bear any fruits in the long run, especially if you are a new company that is still finding its way. 

The consultants will use a copy and paste approach that may amount to $100 per month or even less. You should protect your business from such consultancy services. 



Affordable SEO Services

These consultancy services are all about trust and measurable results. Their affordability always depends on your marketing budget. 

For instance, if you run a business enterprise, their services may range anywhere from $5000 to $8000 on a monthly basis. 

However, a small business may consider an agency that offers their services for $1500 to $3000 per month affordable. So it entirely depends on what you have because these SEO consultants will work within your budget. 


So Can Your Business Afford Professional SEO Consultancy Services?

The answer to this question will always be relative, depending on your marketing budget. But one thing is for sure, SEO services will not create a dent in your pocket. 


On the flip side, they will ensure that your company is on the up and up, and thriving. If you are an existing business enterprise that is not indulging in SEO, it’s time to flip the script with affordable SEO services. 


Smaller businesses and startups can always allocate a little a month out of their marketing budget to ensure that it caters to SEO.  

Published on Holr Magazine