Luxury goods powerhouse Kering steps in as a key sponsor, boosting glamour and spotlighting women filmmakers at the 2025 Palm Springs Film Awards.

July 10, 2025: The 36th Annual Palm Springs International Film Awards is set to sparkle even more this year, thanks to a new partnership with luxury conglomerate Kering. Known for high-end brands like Gucci and Prada, Kering brings prestige—and a focus on both style and substance—to this January’s festival edition.

Kering’s Commitment to Women in Film

Through its Women in Motion initiative, Kering has long championed female voices in cinema. As a new sponsor of the Palm Springs Film Awards, the company will co-host “Talking Pictures” panels and provide additional support for programs that champion women—highlighting trailblazers both in front of and behind the camera.

Glitz, Glamour, and Shared Values

Palm Springs draws Hollywood’s best for its blend of relaxed desert charm and awards-season buzz. Previous honorees—like Nicole Kidman, Angelina Jolie, Ariana Grande, and Cynthia Erivo—have added red-carpet glamour, and now, with Kering’s involvement, even more curated glamour moments are expected.

Image Credit: Imdb

Image Credit: The Hollywood Reporter

Why It Matters

Boosting Visibility for Women Creatives
Kering’s presence aligns with Palm Springs’ mission to elevate diverse filmmaking voices, creating high-profile discussions and industry recognition.

Enriching the Awards Experience
By enhancing panels and talks, the sponsorship ensures thoughtful programming that goes beyond traditional award ceremonies.

Glamour Meets Purpose
This collaboration bridges luxury branding with cultural investment—balancing elegance and substance on the red carpet.

What to Expect

Expanded “Talking Pictures” panels spotlighting female directors and actors.

Increased visibility for honorees, with Kering supporting award presentations and dialogues.

A red carpet imbued with Kering flair, showcasing how style and storytelling intersect.

As Kering joins the Palm Springs International Film Awards, expect a more polished, intentionally curated ceremony—one that merges red-carpet sophistication with powerful support for women in film. The result? A festival that not only dazzles—but does so with purpose.