Are Bud Light sales down 50%? Marketing VP takes a leave of absence? HOLR is breaking down the latest details.
According to this article, “Conservative commentator Benny Johnson recently posted a YouTube video claiming Bud Light sales dropped by 50 percent.” Check out his Tweet below, featuring the claim:
🚨 Bud Light Official SALES REPORT Just Released | 50% DROP In Sales | Total COLLAPSE | Bankruptcy?https://t.co/kAJnlz6g0a
— Benny Johnson (@bennyjohnson) April 20, 2023
However, this appears to be a made-up number as there is no concrete evidence to back up the claim. This Tweet from oil London claims the brand’s sales have dropped 30% in the last week (posted April 12, 2023).
It has been 12 days since Bud Light and Dylan Mulvaney announced their partnership.
The beer 🍺 brands parent company, Anheuser-Busch, has lost $3 billion in value plummeting from a value of $132 Billion to $129 Billion [Source: Daily Mail]
Bud Light sales have dropped 30% in… pic.twitter.com/5pizmaWHyz
— Oli London (@OliLondonTV) April 12, 2023
As multiple news outlets have reported, the brand has been struggling as of lately. According to this article, MILLER LITE and COORS LIGHT sales are up in comparison to Bud Light. The article goes on to say that sales for the brand have been down for weeks.
Bud Light Controversy Kid Rock
As previously reported here, Kid Rock posted a video online yelling, ‘F*** Bud Light, and f*** Anheuser-Busch after the partnership with Dylan Mulvaney was annoucned.
Why is Bud Light getting cancelled?
In recent news, Anheuser-Busch’s Marketing VP behind the Dylan Mulvaney partnership, Alissa Heinerscheid, has decided to take a leave of absence. Heinerscheid originally wanted to make the brand more conclusive, moving away from the “fratty” image. However, it seems like the brand’s target demogrpaphic did not take this news very well, subsequently boycotting the brand.
As mentioned here, in an attempt to garner more attention from young people, the brand’s plan has seemingly backfired on itself, as it was met with recet backlash. Plus, the brand is now competitng with craft beer so it’s not in the brand’s best interest to lose customers as mentioned here.
Bud Light Stock Crash?
Bud Light recently faced backlash after partnering with transgender influencer, Dylan Mulvaney, in which the company’s parent company stock reportedly dropped. As noted here, Anheuser-Busch shares reportedly recently fell by almost 4% as a result of this recent partnership.
There hasnt been a ton of news regarding the brand’s stock this week but HOLR will be sure to keep an eye on any braking news reagrding Bud Light.
Published by HOLR Magazine.