Why is Chiara Ferragni apology trending? HOLR breaks down the latest news.

Chiara Ferragni Instagram Video

According to this TikTok video posted by user @newsfash, Ferragni– one of the biggest fashion influencers in the world has found herself in hot water after a scandal.

Video Chiara Ferragni Balocco

She recently took to social media to apologize to her audience.


View this post on Instagram


A post shared by Chiara Ferragni ✨ (@chiaraferragni)

Chiara Ferragni Pandoro

Ferragni is allegedly being fined over $1M Euro for an allegedly misleading panettone Christmas Cake ad campaign. Italy’s anti-trust authority said that the way the cake was marketed at a higher price led customers to believe that they were benefitting Ferragni’s charity- which was supposed to support cancer research at a hospital in Turin. In actuality [prior to the campaign commencing, Ferragni had made a $50,000 euro donation to the hospital but no future donations in direct relation to proceeds had been made.

Chiara Ferragni News

In response to the news, Ferragni took to Instagram to apologize in Italian and make a statement, which the TikToker had translated below.

Chiara Ferragni Instagram Apology

Image Credit: @newsfash TikTok

As the TikToker claims, Ferragni is apologizing for a “communication error” and that she will legally challenge the ruling. She is committing to returning $1M euro to the Children’s Hospital, regardless, as stated.

Chiara Ferragni Instagram Apology

Image Credit: @chiaraferragni Instagram

Ferragni has dropped quite a few followers since this scandal. However, some of her followers have shown their continued support in her comment section.

What od do you think about the viral news?

Published by HOLR Magazine.