Learn all about JLUXLABEL’s latest brand collab with NAT & LIV.
JLUXLABEL is spilling the latest on their newest collection with NAT & LIV (Natalie Halcro and Olivia Pierson). This collection is set to redefine denim fashion and proudly embraces its Canadian roots. As a result, Canadian powerhouses JLUXLABEL and NAT & LIV are joining forces to launch a new collab that pays homage to the iconic Canadian tuxedo- but with a delicate and feminine twist. Trust us, these are must-have pieces for every fall wardrobe and will elevate any look this season, and beyond.
Check out our full interview below to learn more about this exciting, new collab!
Talk to us about JLUXLABEL’s latest collaboration with NAT & LIV (Natalie Halcro and Olivia Pierson), two renowned Canadian powerhouses.
Where to begin? We are beyond excited to announce our second collaboration with the Canadian duo NAT & LIV, who embody our core values of confidence, individuality, empowerment, and not to mention their incredible style! Being Canadian we have a strong bond and love for our hometown. That love allowed us to connect on so many levels and found that since we share such strong values that collaborating again with a more feminine point of view felt natural. We had so much fun on this journey and hope the audience takes to the magic we created together.
Why did the brand choose to do this collaboration for a second time?
Simple, you asked for it! The incredible interest and demand from our customers drove us to collaborate once again with our favorite gals, Natalie and Olivia. This collection quickly became the most sought-after, especially during the rise of stretch denim. We couldn’t resist partnering once more to deliver another incredible collection.
Why denim?
The question is: Why not? Denim is never out of style and it’s something you can incorporate into your daily style.
Tell us about why your audience is obsessed with JLUXLABEL’s Stretch Denim. We heard it’s one of the highlights of this collaboration as it makes its triumphant return!
Who doesn’t want to look good while feeling comfortable? We are personally the biggest fans of our stretch denim because of how practical it is. The material allows you to look fashionable yet it feels like you’re cheating because the stretch fabric is so comfortable. We think everyone else is obsessed for the same reasons!
Can you talk to us about how the brand and NAT & LIV are redefining denim fashion while proudly embracing their Canadian roots with this new collaboration?
We think the whole world knows the phrase, “Canadian tuxedo”, right? We want to keep this Canadian tradition alive while adding new, feminine designs that are comfortable and trendy. You can dress our pieces up for a night out or wear them running errands; we love the versatility!
How is JLUXLABEL hoping to set new denim standards and embrace the allure of denim with the latest collab?
The first collaboration showed us that our customers were ready for something different, something groundbreaking, something that would change their denim game forever. When you think of denim you think bold and strong. We wanted to bring a more soft, feminine approach to our line. That started with the fabrication- by it being stretch, it forms and molds to any figure. Empowering women in their own skin is our mission, and what better way to do that than through the allure of denim?
Published by HOLR Magazine.