Meet the new augmented reality campaign from fashion brand, Steve Madden.
To kick off this season, Steve Madden’s latest immersive campaign brings the viewer into the bold and psychedelic universe – MADDENWOOD – inspired by the Madden shoes they “audition” to become.
The concept really is quite cool, with the universe of an alternate reality taking center stage as a means to promote the brand’s MADDENWOOD.
All about MADDENWOOD
Fashion and the metaverse are coming in hot with MADDENWOOD. Heading the launch are modern muses, Chloe Cherry, LATTO, and Bella Poarch, all of which star in the latest augmented reality campaign from the brand. In fact, QR Code technology really brings the campaign images to life! (Don’t you just love tech?!)
This is a modern take on the traditional idea of promoting a new launch, with the brand’s muses modeling the fall collection within the MADDENWOOD universe.
So, here’s how it works- the latest campaign invites users to enter a world where the only limit is their creativity. Get ready, because users can now explore the world of MADDENWOOD and shop from the brand’s latest fall 2022 drop of shoes, fashion, and accessories.
As outlined on the brand’s Twitter account, MADDENWOOD is the alternate reality where dreams become a reality. If this is the direction brands are gravitating toward in 2022, we’re totally here for it! It’s fresh and innovative as it plays into the metaverse trend and allows users to view the brand in a bran new light.
MADDENWOOD is officially live!
Only one question stands: Do you have what it takes to make it in MADDENWOOD?
Published by HOLR Magazine.