Jewelry brands are popping up everywhere you look. From the TikTok shop to Etsy and Instagram, there are dozens of platforms to help you launch and scale a jewelry brand. Jewelry is one of the most personal accessories and reflects our tastes and aesthetics. If you want to launch a side hustle or build a brand, jewelry is a niche with an even wider appeal than a clothing or makeup brand.
Creating a jewelry brand takes time and research. You need to choose a target customer, find your core products, think of marketing, and consider your budget. Every jewelry brand needs the right tools to find the best products, tailor their marketing strategy, and budget accordingly.
We’re rounding up 4 resources every jewelry brand needs when sourcing products, whether it’s your first wholesale order or you’re scaling your business.
1. Amazon Trending Products
Amazon is the largest online marketplace and home to thousands of jewelry brands. Even if you’re not selling on Amazon, you can use the platform to track trending products and get inspiration for your own brand. There are over 600 million products on Amazon with fashion and apparel being the fastest growing category.
Filter your search for trending products by category and use keywords related to your niche and audience. While you’ll want to find best-selling products, look out for products that are starting to trend and have a growing number of sales.
Most jewelry products on Amazon are purchased directly from wholesalers, rather than being independently made. You’ll likely be able to find the same product, or a similar style, from any jewelry wholesaler.
2. Google’s Keyword Planner
Not sure what products are trending? Use Google’s keyword planner. This free tool helps you plan marketing campaigns and spot upcoming trends before they go mainstream. It’ll help you understand what consumers are searching for and schedule content to drive organic traffic and boost your paid advertising.
Google’s keyword planner is a tool you’ll want to incorporate into every marketing campaign as soon as your jewelry website is up and running.
3. Craftybase Profit Margin Calculator
Every business needs to make a profit to survive. It’s important you understand the cost involved with every product, including shipping, and how much profit you’ll make per unit.
Craftybase offers several different profit margin calculators to determine your exact profit margin per product. It has a dedicated profit margin calculator for Etsy, a platform that’s a great alternative to Amazon for starting your business.
4. 925 Silver Jewelry Shipping Calculator
Don’t forget about shipping costs! When you’re choosing your products, it’s easy to focus your budget on unit pricing, meaning shipping costs can often come as an unpleasant surprise.
This wholesale 925 silver jewelry supplier offers a free shipping estimate tool, allowing you to input your postcode and delivery address to help manage costs. While most jewelry wholesalers will have a free shipping offer, this promotion may be significantly more than the minimum order value.
If you’re ordering product samples or purchasing smaller quantities, you’ll want to budget for shipping costs as well. Launching a jewelry brand requires investment. You want to get the most out of every dollar to launch and scale your brand.
Launching a jewelry brand can feel overwhelming. These four resources will give you the information and insights you need to grow your brand and sell trending products.
Published by HOLR Magazine.