Founded by a powerful mother-daughter duo, Lulus has been selling high-end quality products at affordable prices since 1996. Catered to the women who seek to be feminine and refined, the designs made shoppable at Lulu’s has allowed the company to grow into one of the biggest leading online retailers yet.

Because of the amount of apparel available, Lulu’s has found a clever and efficient way to make the online shopping experience organized and not overwhelming. Sectioned off into specific, detailed categories, this e-commerce experience is simplified and is just as enjoyable as a day out at the mall.

Research by | Jessica Thompson

Actress and Model Joelle Farrow models the latest looks from this powerhouse brand, to ensure we are fully equipped with a distinct summer wardrobe. 


Look 1

Faithfull The Brand Noemie Navy Blue Floral 

This dress gives the flexibility of being worn with few accessories, but can also be paired with an abundance of alternate pieces. The vibrant blue allows for minimal fuss about bringing the look to life.



Amalia Short Sleeve Floral Jumper | Shop similar

A jumper is always a necessary piece for any summer wardrobe. While being flattering and practical, it can be made feminine or geared to be more street style as Joelle did by pairing it with bulky sneakers.


Ain’t It Grand Black Romper 

Another way to wear a jumper is with mules and a top hat. This look commends sleekness and is suitable for a variety of instances carried out from day to night.


Harley Black Vegan Leather Skirt | Shop similar

Pairing a skirt with a trench will always make for a sleek night out look.  Even so, a black leather mini can work for any pairing. Thankfully, Lulu’s offers the style in vegan leather.


Madeline White Puff Sleeve Mini Dress

A simple, white summer flowy dress is a trusted piece for any girl no matter the style.


The repertoire of goodness from Lulu’s also spans to a plethora of accessories also suitable for a sunny day. Shop the full range of accessories here.

Stay tuned for more online lookbook stories featuring Joelle and other online boutiques in the coming weeks!

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