What is the secret for differentiating from other brands and companies? dosist has taught us that it’s about maintaining values, focus and care towards the consumer keeping everything continually more accessible, practical, educational and providing consumers with full control and empowerment with handling their wellness. From slick aesthetic designs, to portable rechargeable pens, dosist is that brand that offers safe, natural, solutions through targeted formulas and precise dosage. Chief Marketing Officer Anne-Marie Dacyshyn, and CEO Gunner Winston share insights on what makes dosist stand out, how to punch through saturated markets, where we see the cannabis industry going and some exciting new products the award-winning company is bringing to Canada!

 

What empowered your decision to join dosist?

Anne-Marie: First, it was the opportunity to be part of a monumental global movement where this therapeutic and powerful plant (the cannabis plant) is on a trajectory towards being more widely adopted. This is huge from a natural wellness perspective. Next, I was inspired by dosist in particular. The brand had pioneered dose-controlled cannabis therapy through its proprietary devices and targeted formulas and everything they do is aimed at helping people naturally manage their health and happiness. That is an inspiring and important mission. And finally, the leadership team and brand culture led by CEO Gunner Winston is amazing, so when it all added up I knew this was a chance to make history in not only transforming the cannabis category, but also transforming how people think about healthcare.

What inspired you to build dosist?

Gunner: My background is in finance & investing and I spent my whole career looking at opportunities. The greatest companies in the world are the ones who see the opportunity and differentiate themselves by creating a clear, point of difference for the consumer. With dosist, the minute I saw the product and packaging, I understood the mission of empowering people. I was immediately taken on by how wellness is something the entire world is focused on. dosist’s mission every day is helping people find natural medicine, which is very powerful. The way we do it is through precise dosage and targeted formulas, and that to me, means trust. Knowing what you get and knowing how much to take builds the trust to make it part of someone’s life.

What was one of the biggest struggles you faced breaking into such an industry?

Gunner: The struggles have been trying to change the stereotypes of the space, both from people within the category and people outside it. Historically, the only narrative around cannabis use was intoxication – the traditional definition of a stoner. Those still exists today and we have people’s opinions on that. The fact of the matter is that cannabis can be a very viable tool for wellness, helping you address anxiety, inflammation, and a variety of other challenges that a lot of people go through on a daily basis. That has been and continues to be our challenge because the space for decades was so focused on using it to intoxicate. While that is a natural by-product of THC, we look to regulate it so you can control your THC experience, IF that is your choice.

As the Chief Marketing Officer of a leading cannabis brand and female working in an often male dominated industry- How has your experience been so far?

Anne-Marie: Everyone is on their own personal journey, but I am proud to hold the role. Leadership at dosist is not acknowledged or reacted to in terms of gender, but rather is focused on sharing roles and maintaining company value. It’s about sharing visions and principles and being supportive, innovative, and positive. The hard work of regulating and branding in the cannabis industry is the more difficult and agile part because it’s always shifting.

 

New dosist Products Coming To Canada!

Among the suite of innovations, Canadians can anticipate new devices and a new range of potencies to give them more options to take control of their cannabis experience. This includes:

• dose pen rechargeable system – an exclusive closed-loop system created by combining the dose controller and formula pods for a rechargeable, experience.

The dose controller works exclusively with the formula pod (sold separately) and connects via a custom magnetic hold using 24k gold electrical contacts for the most consistent and reliable power connection available. ​Engineered for precision and performance, the dose pen rechargeable technology controls airflow and heating to produce a consistent 2.5mg dose each time. ​A complete dose is measured at three seconds and the dose pen rechargeable will alert you with a slight ​vibration and shut off automatically.

MSRP: CAD $40.00 (controller; includes charger)

•  dose Pen 100– a completely re-engineered, proprietary, disposable dose pen which delivers 100 precise 2.5 mg doses, and notifies the consumer of a complete dose through a slight vibration.
• core formulas – core formulas combine a balanced ratio of thc-to-cbd cannabinoid blends with botanical terpenes for targeted benefits.
  • bliss (9:1 thc-to-cbd ratio) – designed to help you feel just the right amount of good
  • rest (8:1 thc-to-cbd radio) – designed to help you feel rested
  • calm (1:10 thc-to-cbd ratio) – designed to help relax your mind and body
  • soothe (2:1 thc-to-cbd ratio) – designed to ease the mind and body
  • arouse (10:1 thc-to-cbd ratio) – designed to help awaken your senses and stimulate your mind

 

 

 

 

 

 

 

 

For more information, visit: https://dosist.ca/formulas

 

• thc-plus – three new, high-potency thc formulas designed for targeted thc-forward experiences.
• bliss thc-plus – an invigorating blend of high-potency cannabis designed to deliver feelings of euphoria and energy
• arouse thc-plus – a balanced blend of high-potency cannabis designed to deliver feelings of stimulation and clarity
• relax thc-plus – a tranquil blend of high-potency cannabis designed to deliver feelings to ease and relaxation

For more information, visit: https://dosist.ca/

Key things to make a brand stand out in a saturated market?

Annie-Marie: Initially, lean-in branding & product design will punch through that saturated market. I am a product girl, so, I believe in a clean and custom design with an intuitive platform that is backed up by education. Second, back up the brand or company with powerful education and narration (something to say about the brand, from the staff and consumers). Often times, brands can skip giving customers trusted brand leaders, but once they have those leaders that work around the consumers needs, fears, wants, etc. it builds a trusting community that lasts forever. Educating people on the brand, products, and values – especially in an industry that has a lot of stigma, fear, and uncertainty in it – is key.

Gunner: For us; I think it’s authenticity. There are so many realms that can play out (luxury, affordability, devices, consumption, etc.) when you focus on the consumer. The way to differentiate it is having a point of differentiation, “what do you stand for?” If we ask most people, they can name brands, but can’t always answer the “why are they different?” because most businesses are staff followers. We refocus our business always on “how do we bring something new to the category?” and if we can’t do it, we normally don’t proceed into that category.

Where do we think the cannabis industry is headed in the next year & why?

Gunner: I do believe it’s continued evolution (more growth) and increased accessibility. Whether it’s Canada with a great foundation or a specific market like Ontario that’s aggressively adding retail sites. In the U.S.A more and more states are moving towards legalizing medical and recreational cannabis use every year. People are realizing that cannabis still requires control and regulation. It can be a necessary part to a lot of societies and can be a beneficial tool for not just economies but for the broader citizens who look to use it and trust the product.

What does wellness mean to you?

Anne-Marie: Wellness is one of those words that’s such an umbrella, it means something different to different people. For us, wellness is ownership, whether the control is in the consumer’s hands or having options to naturally handle your health. To each his own in the path taken towards wellness – some like to stay natural and some need something like an Advil. The only certainty of wellness is to run your own wellness, and not be a victim of it. Wellness is a personal perspective, whether it’s a natural solution or other tactics that work best for that person. The most important part of handling our own wellness is just getting started.

Gunner: What I like about wellness is that there is no simple answer. Wellness, to me, is about how you live. It’s about how you stay physically and emotionally balanced and when you’re imbalanced you’re working to get back to stability. We all would like to stay even-keeled, managing our highs and our lows, whatever they may be, physical and/or mental. Wellness to me is so broad and so encompassing, but the beauty is that there is no single solution. dosist fits into that narrative. We are working to be part of the solution for millions of people around the world, for whatever their reason may be. We have the opportunity to partner with so many different brands and people all willing to help us find wellness in life.

 

Check and try out some more awesome, empowering, wellness tools from dosist HERE.