The race is currently on – both inside and out of the fashion world to create a more sustainable world. 

For an industry based on consumption, short-lasting trends, and creative evolution, this transition as been particularly hard on the fashion world.  Designers are now tasked with creating pieces which are both in fashion now, but will have staying power years down the road. 

They also need to source new fabrics – ones which are less taxing on the environment, durable and ethically sourced.  While few fabrics are perfect in this sense, we are coming closer to the ideal.

When a paradigm shift such as this occurs in an industry creativity can be one of the most useful resources.  Lucky for the fashion world, it’s one which attracts some of the world’s most creative and innovative individuals.  The fashion world also tends to attract those with an affinity for the whimsical, the romantic and the lavish. In steps Pangaia – the company creating puffer coats filled with wild flowers! The jackets are sustainable and classic, with a dash of luxury.

While traditional outerwear may contain feathers, or petroleum based synthetics, the FLWRDWN by Pangaia offers a cruelty-free and environmentally friendly alternative.  The insulation is warm (just as warm as down!), hypoallergenic and 100% biodegradable.  The flowers are sourced from areas which contribute to habitat restoration which results in a reduction of greenhouse gas production (12 tons of CO2 per hectare of plant material). 

The method also does not require irrigation, thus preserving groundwater.  The shells of the jackets are created from recycled plastic.  While this is a great opportunity to recycle old plastic and keep it out of our ocean, it can cause issue when we wash our clothes as they release micro plastics.  Luckily, we needn’t wash our winter outerwear nearly as much as our the clothes closer to our bodies, so this is the ideal combination for a sustainable winter jacket.

I can’t help but think you may even feel a touch warmer just knowing your winter puffer is filled with colourful wildflowers – which spent their lives basking in the warmth of the summer sun, no?

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