Scooter Braun has announced his retirement from music management after a storied 23-year career.
June 18, 2024 – Scooter Braun, the influential music manager known for guiding the careers of stars like Justin Bieber and Ariana Grande, has announced his retirement from artist management after 23 years in the industry. The decision follows a significant year in which several high-profile clients, including Bieber, Grande, Demi Lovato, and Carly Rae Jepsen, parted ways with him.
Scooter Braun Retiring?
Scooter Braun, 42, revealed his decision through an emotional Instagram post, emphasizing his desire to prioritize his family. He reflected on his extensive career, which began at the age of 19, managing artists around the clock. As his personal life evolved and his three children grew older, Braun realized the need to shift his focus.
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“The sacrifices I was once willing to make I could no longer justify,” he wrote, highlighting his commitment to being a present father. Besides family, Braun will now focus on his role as CEO of Hybe America and other entrepreneurial ventures, signaling a new chapter in his professional life.
Taylor Swift Scooter Braun Controversy
Braun’s retirement also comes in the wake of a highly publicized feud with Taylor Swift. In 2019, Braun’s acquisition of Swift’s former label, which included the master recordings of her first six albums, sparked significant backlash from the pop star and her fans. Swift accused Braun of stripping her of her life’s work, leading her to re-record her albums to regain control.
This controversy put Braun under intense scrutiny and may have influenced his decision to step back from management. Despite the challenges, Braun maintains that he will continue to support his former clients in different capacities and remains grateful for the relationships he built over his career.
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Published by HOLR Magazine
Image Credit: @scooterbraun Instagram