48North Cannabis Corp. (“48North” or the “Company”) (TSXV:NRTH), a vertically integrated cannabis company, is pleased to announce its Equal Pay Day campaign in partnership with Cori, a black-owned and female-run cannabis retailer located in Toronto, Ontario. Cori is an influential Toronto-based retailer that offers products with an emphasis on balance and well-being.
On Ontario’s Equal Pay Day, April 7, 2021, all 48North products, including associated brands Apothecanna, Avitas, Latitude and Trail Mix, will be discounted 30 percent to call attention to the wage gap in Canada. Equal Pay Day is determined based on the average of how many days into the new year that women have to work in order to earn as much as men did in the previous year.
According to the Canadian Women’s Foundation, on average, women in Canada earn $0.87 cents for every dollar a man makes, with the gap increasing for marginalized women. Women who are new to Canada make $0.71 compared to men who are also new to Canada, racialized women make $0.67, Indigenous women make $0.65 for every dollar and women living with a disability earn $0.54. The average of the provided data amount to women, including marginalized groups, in Canada being paid $0.68 cents to the dollar, making almost 30 percent less than men.
“At 48North, we believe that women deserve equal pay and that it is imperative that we show our support. Our goal with this initiative is to draw attention to how big of a gap 30 percent is and to help bring awareness to the cause,” said Nadine De Albuquerque, Director of Brand.
48North will run the promotion in-store only for one day only and the discount will be open to all customers. Visit Cori at 552 Queen St W, Toronto, ON.