Altitude Sports announced the return of their semi-annual Alti-Action program, a fundraising initiative that allows customers to donate to partner organizations that support the brands’ core values – environment, youth, and diversity. 

Since the program’s launch in 2017, they’ve donated over $415,000. This season’s program includes three partner organizations that work hard to provide healthy environments to those in need:

  • Trans Canada Trail,  who promote and assist in the development and use of Trans Canada Trail.
  • Zero Ceiling, a non-profit committed to ending youth homelessness in B.C. by offering no-cost outdoor adventure day camps for young people experiencing or at risk of homelessness.
  • Pour 3 Points, who support youth from underprivileged neighbourhoods helping them gain the skills to succeed in school and life, training sports coaches to become life coaches.

From May 10 to 18, customers who donate $15 to one out of their three partner organizations will receive 30 Alti-Dollars applicable on future purchases at to be used at any time. 

Customers will also have the option to purchase an exclusive limited-edition t-shirt in collaboration with Montreal illustrator Mathieu Dionne, with 100% of profits divided equally amongst the three partner organizations. Alti-Action x Mathieu Dionne Limited-Edition T-shirt is 100% certified organic cotton, with a comfortable, soft and breathable feel, perfect for the summer. And it’s made in Quebec. 

When you purchase the t-shirt $15 will be donated to the three partner organizations, split equally among the three.

Mathieu is a well-known Montreal-based illustrator who frequently collaborates with local restaurants, designing merchandise and eccentric product labels for restaurants exploring new revenue streams throughout the lockdowns. With this limited-edition design, Mathieu wanted to create a dynamic composition using elements from the great outdoors while playing with scale and one’s perception of reality.