This holiday season, give the gift of the crocodile with Lacoste.

Just in time to ring in the upcoming holiday season, Lacoste has launched its latest campaign which offers a playful twist on the brand’s iconic logo. Featuring amplified and colourful crocodile motifs- inspired by comics- this campaign celebrates the brand’s history and famed colour scheme of red, blue, white, and green.

Lacoste: Rooted in Challenging Tradition

Founder René Lacoste’s brand beginnings were rooted in challenging tradition. Lacoste began when the founder revolutionized the courts by introducing a uniquely flexible and lightweight polo. Thus, Lacoste was born. The brand continues to revolutionize the industry through thoughtful designs that feature intricate details, merging function with fashion to create a lineup of must-have clothing and accessories fit for any occasion.

This holiday season, Lacoste is introducing a colourful play on the brand’s iconic motifs with lively, forward-thinking designs that inspire wearers to bring their look to the next level.

The New Campaign Celebrates Heritage 

With pops of red, bold shades of green, and accented details of blue and white, the campaign is brought to life through a colour story representing the iconic crocodile present on all of the brand’s pieces. As a result, this campaign highlights Lacoste’s long-standing heritage as a French-founded fashion-forward apparel and accessory brand, through newly launched dynamic pieces that are ideal for layering this winter.

What do we love about the latest Lacoste campaign? How the brand’s distinct styles and silhouettes push the limits to allow your personal style to shine. So, whether you are looking for a classic polo to dress up a simple look or winter staples that will ensure you look stylish while staying protected from the elements, Lacoste offers a variety of clothing and accessory options for every personality.

This season, give the gift of the crocodile with Lacoste.

Check out the brand here.

Published by HOLR Magazine.