Lacoste presents the L12.12 Polo Merci, a limited-edition solidarity product whereby 100% of the profits of the solidarity polo will be donated through the Lacoste Fund to The International Red Cross.
Since December 2019, the world has been confronted with the Covid-19 pandemic, which is accompanied by an unprecedented social and economic crisis. Louise Trotter, Creative Director of Lacoste since 2019, has designed an exclusive limited-edition polo called the L12.12 Polo Merci. Faced with the importance to take action and support the crisis, this product shows the brand’s commitment to the volunteers throughout the crisis.
Historically the Lacoste polo has always located its crocodile in place of the heart, a symbolic reference to Lacoste’s values. In a mark of solidarity, the brand is embroidering a heart around its iconic emblem. For it is those who dare, who take care of others. The volunteers in the Lacoste factories who work in the production of masks and the tenacious people on the front line who represent a strong collective spirit to help the most fragile. All those who are determined to help the most vulnerable in this Covid-19 crisis. The turnover from each sale of this L12.12 Polo Merci will be donated in full to the Lacoste Fund, which will support the actions of the International Federation of Red Cross and Red Crescent throughout Europe and other associations around the world. It will contribute to the protection of volunteers worldwide, in order to take care of those who dare to put their safety at risk to protect the others.
This action is in line with citizen commitments made by Lacoste since the beginning of the crisis and responds to its willingness to participate in the collective effort in the fight against Covid-19. Since March, thanks to the voluntary commitment of its employees, Lacoste has made more than 200,000 fabric masks in its factories in France and Argentina. Almost all of them have been distributed to local authorities and stakeholders.
The L12.12 Polo Merci is in line with the brand’s continued commitment during this unprecedented health crisis. This solidarity action illustrates how fashion can, at its own level, act in solidarity to serve the most exposed people» specifies Thierry Guibert, Lacoste CEO. Reinterpreting the iconic Lacoste polo shirt by wrapping it in a simple red heart seemed to us the best way to show our admiration for those committed to saving lives during this pandemic adds Louise Trotter, Lacoste Creative Director.
About the Lacoste Fund
The Lacoste Fund was created in 2020. It develops and structures the brand’s social and solidarity actions. Under construction for several months now, its role has accelerated and focused on issues related to this unprecedented situation. Once the health crisis is over, the Lacoste Fund will refocus on its original mission: to accompany young people to create a responsible future together and to ensure – through associations and dedicated programs -the possibility for each individual to achieve fulfillment in their personal and professional life.