Kris Jenner is proudly celebrating Kourtney Kardashian’s “momager instincts” while teasing a new Lemme and Starface collaboration launch.
May 16, 2026 — Kris Jenner is once again proving that nobody promotes family quite like the Kardashian-Jenner matriarch.
The reality TV icon shared a playful Instagram Reel featuring Kourtney Kardashian and Alabama Barker alongside the caption: “Proud to see the momager instincts being passed down 😉🎬 @kourtneykardash you’re doing amazing, sweetie.”
Naturally, fans immediately connected the caption to one of Kris Jenner’s most iconic pop culture phrases while celebrating the family’s latest business collaboration.
The post also promoted the upcoming launch of Lemme x Starface Healthy Skin Gummies and lilac Hydro-Stars, arriving exclusively at Target on May 17.
View this post on Instagram
Kris Jenner’s ‘You’re Doing Amazing, Sweetie’ Reference Sent Fans Into Nostalgia
One of the biggest reasons the Reel instantly gained attention online was Kris Jenner reviving her legendary “you’re doing amazing, sweetie” phrase.
The quote originally became one of the most iconic Kardashian family moments after an episode of Keeping Up With the Kardashians years ago and has since evolved into a permanent internet meme.
Fans online immediately flooded comments with nostalgic reactions celebrating the callback.
Many users joked that Kris Jenner remains “the final boss of momagers,” while others praised how self-aware and playful the family continues being about their own pop culture legacy.
Kourtney Kardashian’s Wellness Brand Keeps Expanding
The post also highlights the growing success of Kourtney Kardashian’s wellness brand, Lemme.
Since launching the company, Kourtney has increasingly focused on wellness products, supplements, skincare conversations, and lifestyle branding tied to health-conscious audiences.
The new collaboration with Starface combines beauty culture with wellness marketing — a strategy fans say feels perfectly aligned with Kourtney’s personal brand.
The lilac-themed aesthetic especially generated excitement online among beauty and skincare fans.
Image Credit: Instagram @krisjenner
Fans Loved Seeing Alabama Barker Included
Many social media users also focused on Alabama Barker’s appearance within the Reel.
As the daughter of Travis Barker, Alabama has increasingly built her own online following through fashion, beauty content, and influencer culture.
Fans online joked that Kris Jenner’s “momager instincts” comment felt especially fitting given how deeply entertainment and branding culture now runs throughout the extended Kardashian-Barker family dynamic.
Why the Kardashian-Jenner Family Still Dominates Pop Culture
Even after years of nonstop media attention, the Kardashian-Jenner family continues remaining one of entertainment’s most powerful celebrity brands.
Part of their influence comes from their ability to merge family relationships, business launches, internet humor, and social media marketing into one continuous cultural ecosystem.
Fans online often say the family understands internet culture better than almost any other celebrity dynasty.
That awareness was fully reflected in Kris Jenner’s playful caption.
Image Credit: Instagram @krisjenner
The Lemme x Starface Launch Is Already Generating Buzz
Beauty and skincare fans immediately reacted to the collaboration announcement itself as well.
The launch combines Lemme Healthy Skin Gummies with Starface’s signature Hydro-Stars acne patches in an aesthetic-focused collaboration clearly designed for younger skincare audiences.
Social media users praised the pastel branding and playful packaging while predicting the collection could sell out quickly after launching at Target.
Kris Jenner Continues Owning the ‘Momager’ Title
Over the years, Kris Jenner transformed the word “momager” into an entire celebrity-business identity.
Fans online repeatedly praise her ability to help build her family into one of the most commercially successful entertainment brands in modern celebrity culture.
The latest Reel once again leaned into that image humorously while reinforcing how closely connected family and business remain within the Kardashian empire.
Image Credit: Instagram @krisjenner
Social Media Is Loving the Family Dynamic Again
Following the Instagram upload, fans quickly reposted clips and screenshots across TikTok and X.
Some users focused on the business launch, while others were simply entertained by Kris Jenner embracing her iconic meme-worthy persona once again.
The overwhelmingly positive response reflects how strongly audiences still engage with the Kardashian family’s blend of humor, branding, nostalgia, and self-awareness.
FAQs
What did Kris Jenner post on Instagram?
Kris Jenner shared a Reel praising Kourtney Kardashian’s “momager instincts” while promoting a new Lemme x Starface launch.
What products are launching?
The collaboration includes Healthy Skin Gummies and lilac Hydro-Stars.
Where will the products launch?
The collection launches exclusively at Target on May 17.
Why are fans reacting to Kris Jenner’s caption?
Her “you’re doing amazing, sweetie” line references one of the most iconic Kardashian memes.
What is Lemme?
Lemme is Kourtney Kardashian’s wellness and supplement brand.
Why is Kris Jenner called a ‘momager’?
She became famous for managing and helping grow her family’s entertainment and business empire.
Published by HOLR Magazine