Get ready- this year’s most coveted beauty re-launch from MERIT Beauty is almost here!


Mark your calendars- MERIT’s, The Minimalist, is re-launching next month on August 2nd and we’ve got all the details on the brand’s best-selling product.


About MERIT Beauty and The Minimalist

MERIT Beauty

MERIT Beauty is all about minimalist beauty.

The brand prides itself on curating everyday elevated essentials that are the perfect addition to your makeup kit. In keeping the body, skin, and planet top of mind, MERIT is able to create a lineup of products designed to help you look and feel your best.

Featuring items such as; highlighting balms, mascara, shade sticks, and brow products (among others), MERIT is taking the beauty world by storm with its signature makeup must-haves, formulated to enhance your natural features.


The Minimalist

The Minimalist made waves in the makeup industry as the best-selling foundation stick at Sephora before it sold out. Now, it’s coming back in stock (August 2nd!) and it’s going to be better than ever! The revamped product will feature twice the amount of product for the same original price ($38) and in the same fan-favorite formula.


All About The Minimalist

The Minimalist is the #1 best-selling MERIT product, as well as the best-selling foundation stick at Sephora before it sold out. People are lining up to snag the brand’s newest re-launch, as the product has a waitlist of 10K people and counting!

We love that The Minimalist is available in 20 inclusive shades. It’s also designed to seamlessly blend into your skin, which can replace both your foundation and concealer for a light, natural summer look. This truly embodies MERIT’s ‘less is more philosophy.


The lightweight, hydrating formula ensures all-day longevity without settling into fine lines. Plus, the product has buildable light-to-medium coverage that stays breathable on your skin.

The ingredients include sea daffodil extract, which helps diminish the appearance of pigmentation and dark spots. As well, fatty acids condition and lock in moisture. This is a must-add product to your makeup routine! The featherweight formula combined with the nourishing ingredients ensure your skin looks and feels its best all day long.

Be sure to shop The Minimalist re-launch on MERIT Beauty on August 2nd.

Published by HOLR Magazine.