The Body Shop is one of the biggest beauty brands in the world, from selling body lotions, hand soaps and even candles, the Body Shop is reintroducing a new initiative that not only benefits the planet but your own body. 

Since 1976 the Body Shop has been using a radically different approach than most other beauty brands in the industry. From the beginning founder, Anita Roddick wanted things to be simple, taking ethically sourced and naturally based ingredients from around the world and creating no-nonsense packaging that could be refilled. Now, with that same ethos, and the same great products, the Body Shop is reintroducing their re-fill packaging. 

This new re-launch is happening in the majority of the Body Shop stores in North America, with the rate of saving up to 25 tons of plastic each year. This initiative has the Body Shop committed to working towards 100% reusable, recyclable and compostable packaging materials by 2030. 

Not only is the Body Shop taking on a global initiative for their packaging and materials but the brand is moving towards a more vegan platform as well. Currently, the Body Shop has products that are 100% vegetarian and 60% vegan. Moving forward the company plans to stay committed to the path they are on and wants to make the same great products but have them all 100% vegan by 2023. This movement will make the Body Shop the first fully vegan beauty brand. 

The re-fill program is just the beginning of a long list of achievements that this global brand is achieving. The brand also stands for championing self-esteem, as a body-based brand they have accomplished over 90,000 acts of self-love. They have also challenged discriminatory policies and fought for safer places for LGBTQ2+ communities. 

The Body Shop is taking its heritage to another level and is showing that a brand can grow and change with its times and environment. The re-fill program is the beginning of showing other big beauty brands around the world that together we can make a change and a very big difference. 

Article published by HOLR Magazine