On the 1st of June 2023, Answear.com came up with the PRM concept. This concept originated from the acquisition of Sneakerstudio and PRM brands. Answear.com, a Polish international company of approximately €210 million, acquired Sneakerstudio and PRM brands, the leading streetwear and sneakers retailers in Eastern and Central Europe. After the purchase of these brands, PRM.com was born. So what’s PMR.com? Let’s learn more about this streetwear and high-fashion shopping platform.
What is PRM.com?
PRM is a premium streetwear and high fashion shop that connects the street fashion world with top-notch designers from different parts of the world. As appealing as it’s nonchalant, rebellious, and vivacious, PRM’s main focus is on individuals who are willing and ready to combine streetwear labels and modern brands.
Also, PRM aims its offer at people who’re after a distinctive style as well as those who want to make a bold statement. This eclecticism in fashion and apparel is closer to the brand’s heart. PRM understands that the main thing is to put on what you adore and feel comfortable with. As a result, it allows people to play with trends while at the same time juggling minimalism and glamor.
Has Sneakerstudio Become PRM.com?
Sneakerstudio is a respectable and mature sneaker brand among the youth. The brand manages multiple online stores in the CEE states. Also, it sells its items in the Western Europe markets through a worldwide platform.
The PRM.com platform presents to you a fresh chapter in premium street fashion’s vibrant history. From the 1st of June 2023, Sneakerstudio became PRM.com to provide a comprehensive collection of contemporary fashion and streetwear items.
The PRM.com platform primarily aims to provide Generation Z with limited fashions from the globe’s most popular and sought-after products. How does PRM achieve this? PRM.com combines forces of different teams on a mission to create a modern and luxury street fashion lovers’ perfect destination.
The PRM.com concept addresses the urban communities’ needs and requirements, and does so by offering a huge range of best sneakers and apparel brands.
What’s Sneakerstudio?
Sneakerstudio is already part of the huge PRM.com platform. It’s a new concept that meets current apparel market trends and provides luxury fashion and streetwear. PRM has already attracted many popular brands, including:
- Y-3
- Marni
- APC
- Rick Owens
- MISBHV
- A-Cold-Wall
While the brand makes most of its sales online on a global platform, it has its brick-and-mortar boutique in Warsaw. Answear.com purchased an already organized part of the Fashion Trends Group SP. Zoo that includes the PRM and Sneakerstudio e-commerce platforms as well as their respective brick-and-mortar boutiques in Warsaw and Krakow. It also acquired their brand sales, marketing and contract departments.
PRM.com sees great potential in this industry. It’s looking forward to leveraging each involved individual’s strengths and working on weaknesses by combining Answear.com’s already established capabilities, latest technologies and operational professionalism with a special offering.
Published by HOLR Magazine.