Prada recently revealed the new Prada Paradoxe Fragrance film campaign featuring actress and activist, Emma Watson.
Iconic designer brand, Prada, has announced the worldwide launch of Prada Paradoxe, in which Emma Watson is the face of the campaign. This is the brand’s latest women’s fragrance that celebrates the multi-dimensionality of a woman impossible to frame.
About the campaign
This new campaign features the award-winning actor and UN Women Goodwill Ambassador, Emma Watson, who plays both the starring role in the film short while making her directorial debut. The campaign celebrates the myriad unique elements of every woman that come together to create an authentic, ever-evolving whole. This campaign and film stars Watson as the conductor of her own symphony of dimensions. As a result, she is the performer, the activist, the actor, and the woman in a dynamic film designd to encapsulate the empowered spirit of the new Prada Paradoxe.
“It is an honour to work with Emma Watson, not simply in the capacity of her acting talent, but in her directorial debut. Prada Paradoxe is inspired by the infinite and empowering facets that make every woman unique and Emma wholly embodies this. Her multiple dimensions and ability to speak to highly engaged generations make her the perfect embodiment of Prada Paradoxe.” – Yann Andrea, Prada Beauty International General Manager
The Prada Paradoxe film campaign officially launches today around the world across television, digital channels and outdoor media.
“I think it was serendipitous that Prada came to me with this project. It was around the time when I
had really made a decision in my heart and my head that I wanted to direct – and I found the
concept of being a woman who is a paradox so compelling. I hope that the values behind Prada
Paradoxe give women a little more space to celebrate themselves, to know that it’s ok to be
complex and to explore the different facets of themselves that make them the fullest expression of
who they are.” – Emma Watson, Actor, Director, Activist
Emma Watson as the face of Prada’s new campaign
Emma Watson will also front the new women’s fragrance, which has also launched today. this marks Watson’s first collaboration with the brand, in which she is captured by photographer Harley Weir for the print campaign in addition to making her directorial debut for the short.
Watson is the ideal choice to head Prada’s latest camapign as she is the embodiment of the brand’s disruptive new women’s fragrance- rewriting the codes of femininity on a perpetual self-evolution that is never the same, yet always genuine to her.
She is also a trailblazer in the indsutry as she is dedicated and connected to an engaged generation that is extremely vocal about change and empowerment.
“Emma Watson possesses an empowered elegance and a mindful, engaged spirit, determined for positive evolution – the perfect embodiment of Prada’s new feminine fragrance. Her sprawling body of work, from acting to activism, is beyond inspirational, each a signifier of her authenticity and ability to inspire emotion and speak to a young, engaged generation who demand authenticity.” – Yann Andrea, Prada Beauty International General Manager
Be sure to visit Prada for more information and to shop the latest launch.
Published by HOLR Magazine.