Paris Hilton and Klarna are teaming up for a global campaign and a Y2K-inspired tracksuit launch! “That’s Smoooth!”
Get excited because Klarna x Paris Hilton is here! HOLR is diving into the latest launch and what the global campaign is all about.
Klarna is the smooothest & safest way to get what you want today and pay for it over time. This is because the brand is partnered up with top retailers all over the world, which makes it super easy to split your purchase into manageable payments.
Now, the brand is excited to announce its latest launch with celebrity icon and new mom, Paris Hilton! The two have teamed up to offer a Y2K -inspired tracksuit that has been created in celebration of Klarna’s newest global campaign with the star.
Let’s talk about the campaign. It is in collaboration with Hilton’s next-gen media company, 11:11 Media, and features the star in a series of films. The films have a Y2K look and feel, where Hilton is responding to Klarna’s flexible payments and shopping app features using her newest catchphrase, ‘That’s Smoooth,” as mentioned here.
What does this mean, exactly? Well, Hilon is here to prove that even the most experienced shoppers are impressed by Klarna’s elevated shopping products.
Check out one of the campaign videos featuring Paris Hilton and Bretman Rock here.
“As a resident baddie, there was no way I could pass up the opportunity to star alongside Paris Hilton herself, and the fact that it was for a Klarna campaign, a brand that I have partnered with for over two years… well that was just the cherry on top,” said Bretman Rock.
The films mainly focus on Klarna’s flexible payment options but people will also have the opportunity to learn about the brand’s other innovative features that make the shopping experience smoother. These innovations include, try before you buy, buyer’s protection, and package tracking.
Klarna x Paris Hilton Tracksuit
The time has come because the limited-edition Klarna x Paris Hilton iconic velour Y2K tracksuit is officially available for Canadians to purchase here.
It’s important to note that 100% of proceeds from purchases of the tracksuits will be donated to Hilton’s nonprofit 11:11 Media Impact in honor of Paris’ beloved dogs, including Diamond Baby- who is also featured in the campaign!
Published by HOLR Magazine.