By 2025: All products to be made with Zero Virgin Plastic. All packaging to be reusable, recyclable, or compostable. All industrial sites to be Carbon Neutral.
Today, more than ever, environmental, health and social concerns are of the utmost importance. The events of the last few months have been unprecedented, calling into focus the role of brands and customer expectations in today’s society. Consumers want to support brands that are trustworthy, transparent and genuinely committed to being better, especially when it comes to the impact they have on the planet 1 .
Garnier has been committed to sustainability for years; thoughtfully producing more formulas with natural origin ingredients favouring sustainable and fair trade ingredients, as well as as launching our first certified organic products to the mass skincare market. Now, Garnier wants to go further by shifting the way the beauty industry operates with the Garnier Green Beauty initiative.
Garnier’s Green Beauty initiative is a complete end-to-end approach to sustainability. The aim is to transform every stage of Garnier’s value chain, substantially reducing the environmental impact in the following areas:
Plastic & Packaging:
- By 2025, Garnier will aim to use Zero Virgin Plastic in all packaging, saving 37,000 tonnes of plastic every year*.
- By 2025 all packaging will also be either reusable, recyclable or compostable.
Product & Formula:
- By 2022, all plant-based and renewable ingredients will be sustainably sourced.
- By 2025, 100% of Garnier’s new products will have an improved environmental profile.Factories & Manufacturing:
- By 2025, our industrial sites will be 100% Carbon Neutral, through the use of renewable energy. As of today, CO2 emissions of industrial sites are already reduced by 72%**.
- As of 2018, the Garnier’s Montreal based factory and distribution center are certified carbon neutral with more than 200 products produced locally, such as Garnier SkinActive Micellar Water Whole Blends Honey Nectar, Fructis Hair Treats and Nutrisse Cream hair colour.Solidarity Sourcing:
- By 2025, Garnier will have empowered 800 communities worldwide as part of our Solidarity Sourcing Programme.
The Green Beauty initiative includes a Sustainability Progress Report, offering complete transparency on Garnier’s commitments, which can be tracked publicly via the Garnier website. This report states where Garnier stands today, mapping out the process of how the brand will reach its ambitious 2025 targets. This progress report provides a clear and trackable summary of Garnier’s commitments and work, which has been completed with the help of experts and scientists. All data in the progress report has also been assessed by an external auditor, PricewaterhouseCoopers.
The launch of Green Beauty also comes with a wave of new product launches. Each new launch underpins the sustainable commitments of the brand:
- Garnier SkinActive Moisture Bomb sheet masks becoming biodegradable and using -26% less plastic
- Garnier SkinActive reusable Eco-Pads
Garnier’s Green Beauty Initiative also aims to help consumers make a more sustainable choice, at the point of purchase. Garnier will aim to educate consumers on subjects such as recycling, on all digital touchpoints owned by the brand.
*based on Garnier plastic consumption in 2019. **In 2019 compared to consumption in 2005. 1 Edelman Trust Barometer 2020: Coronavirus special report.
In addition, to help fight against the impact of plastic pollution Garnier has partnered with two NGOs:
1. Ocean Conservancy – helping with the environmental impact of plastic pollution.
- Garnier has partnered with Ocean Conservancy, an NGO working against ocean plastic for more than 30 years. By collaborating with Ocean Conservancy, Garnier will highlight the importance of cleaning oceans and beaches.
- With this partnership, Garnier has joined the Ocean Conservancy’s Trash Free Seas Alliance. The Alliance was created in 2012 and united scientists, conservationists, and the private sector to find real-life, impactful solutions to the ocean plastic crisis. Garnier will team up with current Alliance members to identify innovative ways to reduce/redesign plastic packaging and stop the flow of plastic pollution into our oceans.
- Garnier will also rally teams – consumers and employees – across the world to collect plastic from the world’s beaches, oceans, and waterways during the international cleanup day on September 19th (if circumstances allow).
2. Plastics For Change – helping with the social impact of plastic pollution.
- Over 3 billion people around the world live without access to organized waste collection. That’s almost half the planet’s population. Some of the world’s poorest communities collect this waste to try to make a living. The waste pickers, many C1 – Internal use of them women, often live below the poverty line and work in appalling conditions. Through Plastics For Change, Garnier will be supporting the holistic development of waste picker communities in India. Plastics For Change supports education for children, healthcare, nutrition, financial literacy, and empowerment for girls and women to create the basic foundations of a healthy and happy community.
Adrien Koskas, Garnier Global Brand President says, “Green Beauty will transform the way we do business. Developed with the help of our partners, researchers, and customers, this initiative highlights a range of ambitious goals, underpinned by tangible targets. We pledge to lessen our impact on the planet and innovate for a sustainable future. It will take time, but Green Beauty will transform Garnier, and we hope the beauty industry as a whole.”