Beauty is a vast world. Considering the plethora of products that are available, you’d think everyone would feel included in the offerings. While that hasn’t always been the case-dark skin tones were overlooked for decades. 

A small number of products were created for dark-skinned individuals, and many brands mistakenly thought a single shade of “deep” foundation was enough. A lot of progress has been made, and people of colour are now creating more products. Black-owned beauty brands aren’t asking for a seat at the table, they’re making one. Therefore, below are some of the BIPOC beauty owned brands we are loving:

Credit: Hypebae

Unsun Cosmetic by Katonya Breaux

Founder Katonya Breaux, like many Black people, was often left disappointed by the dearth of clean sunscreen products for our skin. Breaux created Unsun in 2016 to provide often overlooked skin tones with clean, non-toxic, and non-ashy sunscreen.

Credit: The LA Glow

Iman Cosmetics:

A pioneer in the inclusive makeup world, supermodel Iman founded Iman Cosmetics with the skin of colour in mind. Her motivation was personal: In her modelling days, she often found that makeup artists on shoots simply wouldn’t have foundation shades to suit her skin tone. Now, from beautifully pigmented bronzers to rich cream concealers, Iman has some of the most stunning and diverse colour palettes around.

Credit: Fashionista

Fenty Beauty:

Does Fenty Beauty even need an introduction? Since the birth of the brand, Rihanna has delivered top-of-the-line products with all complexions in mind. but what’s even better, the Fenty Effect offers more than 40 foundation shades. 

Credit: Shani Darden Skin Care

Shani Darden: 

Esthetician to some of your favourite stars (Shay Mitchell, Kelly Rowland, Jessica Alba), Shani Darden delivers results—and her products are no different. From the cult-favourite Retinl Reform to the Face Sculpting Tool, Shani Darden Skincare provides simple but effective products that give us our healthiest skin possible.

Credit: SkuVault

Beauty Bakerie Make-Up:

Beauty Bakerie was founded in 2011 by Cashmere Nicole. Nicole had a dream of creating a makeup company, and even though a battle breast cancer and raising her daughter as a single mom, she stuck with it. After the rest of the world caught on to the brand’s viral liquid lipstick video, showcasing the product’s miraculous staying power.

Check out more awesome BIPOC beauty brands at Elle.

Published on HOLR Magazine.