Pro Filt’r Fluid Flex Foundation: Everything to Know

Rihanna Announces New Fenty Beauty Foundation

Rihanna is expanding Fenty Beauty’s complexion lineup with a revamped Pro Filt’r Fluid Flex Foundation, featuring 50 new shades and undertones.

August 19, 2026: Rihanna is giving beauty fans another reason to get excited about Fenty Beauty.

The singer, entrepreneur and Fenty Beauty founder recently announced the upcoming launch of the Pro Filt’r Fluid Flex Foundation. According to Rihanna’s Instagram announcement, the new formula will arrive with 50 brand-new shades and undertones based on what customers have been asking for.

“The wait is almost over,” Rihanna teased in the announcement, revealing that the foundation will officially launch on September 4.

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Rihanna Reveals the New Pro Filt’r Fluid Flex Foundation

Rihanna introduced the upcoming product through a playful social media teaser, telling fans that it was time to start “telling secrets.”

The announcement centered on the Pro Filt’r Fluid Flex Foundation, which appears to build on the success of Fenty Beauty’s existing complexion range while placing an even greater focus on shade variety.

The biggest headline is the introduction of 50 new shades and undertones.

For a brand that built much of its identity around inclusive complexion products, the expansion is a significant move.

Image Credit: Instagram @badgalriri

Fenty Beauty Is Expanding Its Shade Range

When Fenty Beauty launched in 2017, its wide foundation shade range quickly became one of the defining features of the brand.

The company famously launched its original Pro Filt’r Soft Matte Longwear Foundation with 40 shades, later expanding the range.

That approach helped shift conversations around inclusivity in the beauty industry.

Now, Rihanna is once again emphasizing shade diversity with the Pro Filt’r Fluid Flex Foundation.

According to the announcement, the 50 new shades and undertones were developed based on customer requests.

That detail is particularly significant because undertones can be just as important as depth when finding a foundation match.

What We Know About the New Foundation

Rihanna has not yet revealed every product detail, but the announcement confirms that the Pro Filt’r Fluid Flex Foundation will feature 50 new shades and undertones.

The name “Fluid Flex” also suggests a complexion formula designed with movement and flexibility in mind.

However, fans will likely have to wait for additional information about the finish, coverage, ingredients and exact shade lineup.

Fenty Beauty is expected to reveal more details as the September launch approaches.

Image Credit: Instagram @badgalriri

The Launch Date Is September 4

Beauty fans will not have to wait much longer.

Rihanna confirmed that the new foundation will drop on September 4.

The announcement has already generated excitement among Fenty Beauty customers who have followed the brand’s complexion offerings since its debut.

The launch also arrives as consumers continue looking for foundations that offer a more personalized match rather than relying on a limited number of standard shades.

Rihanna’s Influence on the Beauty Industry

Rihanna’s influence on beauty goes far beyond celebrity endorsements.

When Fenty Beauty launched, its emphasis on complexion inclusivity quickly became part of a much larger industry conversation.

The brand demonstrated that there was significant demand for products designed to serve a broader range of skin tones.

That approach has continued to influence how beauty companies think about foundation shade ranges.

With the Pro Filt’r Fluid Flex Foundation, Rihanna appears ready to build on that legacy.

Image Credit: Instagram @badgalriri

Why the 50 New Shades Matter

Foundation matching can be surprisingly complicated.

Two people with similar skin depth can have completely different undertones. Someone may have cool, warm, neutral or olive undertones, for example.

That is why simply increasing the number of shades is not always enough.

A wider range of undertones can make it easier for consumers to find a closer match.

Fenty Beauty’s announcement specifically highlights both shades and undertones, suggesting that the expansion is intended to address more than just differences in skin depth.

Fans Are Already Anticipating the Launch

Rihanna’s beauty announcements frequently generate significant attention because Fenty Beauty has developed a loyal global audience.

The teaser also uses Rihanna’s signature playful communication style, keeping many product details under wraps while revealing enough information to create anticipation.

The September 4 date now gives beauty fans something specific to look forward to.

As more information becomes available, consumers will likely be watching for the full shade chart, product claims and swatches.

Fenty Beauty Continues to Evolve

Fenty Beauty has grown considerably since its launch, expanding beyond foundation into skincare, makeup, body care and fragrance.

However, complexion products remain closely connected to the brand’s identity.

The Pro Filt’r line has become one of its most recognizable product families, making the introduction of Fluid Flex an important addition.

Rihanna’s latest announcement suggests that the brand continues to listen closely to its customers while developing new products.

HOLR has the latest beauty and celebrity news, and Rihanna’s new foundation announcement is another reminder of why Fenty Beauty remains one of the most closely watched celebrity-founded beauty brands.

With 50 new shades and undertones on the way, beauty fans have plenty of reasons to mark September 4 on their calendars.