Introducing the brand’s latest campaign in support of breast cancer awareness and research.
Estée Lauder is a company that is beauty-inspired and values-driven, where people, positive impact, and inclusivity are at the heart of its operations. This year, the company is coming together to fight breast cancer with its 2021 Breast Cancer Campaign – because it’s #TimeToEndBreastCancer.
As a corporate leader in the global breast cancer movement since Evelyn H. Lauder co-created the Pink Ribbon- starting the Breast Cancer Campaign in 1992- the brand now supports more than 60 organizations worldwide to raise funds, educate, support, and end breast cancer. The Campaign has remarkably raised more than $99 million globally for lifesaving research, education, and medical services. Of that, over $80 million raised from the Campaign also funded 321 medical research grants through the Breast Cancer Research Foundation (BCRF).
In 2021, the brand’s creative features layers of the Pink Ribbon and integrates shades of pink, textures, and designs all intertwined to signify the diversity of the disease and how it affects so many. To make an impact, the brand is taking the following actions in its efforts to bring the world closer to one without breast cancer;
Launch a new social media call to action to encourage engagement from supporters worldwide to raise funds for BCRF through the simple act of grabbing your favorite pink lipstick, drawing a ribbon, sharing your story using the hashtags #TimeToEndBreastCancer and #ELCdonates, and tagging up to five people to participate. For every public, in-feed Instagram, or Facebook post during the month of October featuring both #TimeToEndBreastCancer and #ELCdonates together, @esteelaudercompanies will donate $25 to @bcrfcure up to $150,000
Reinforce and build upon The Estée Lauder Companies’ legacy of breast cancer funding and furthering the Company’s commitment to Racial Equity. The Company and the Lauder Family will invest $1 million over two years towards research to help eliminate breast cancer disparities. Through grants with BCRF, two important new initiatives will be supported.
Illuminate buildings, monuments, and landmarks worldwide in glowing pink lights to raise awareness of breast health, including the Empire State Building, New York City, and the Eiffel Tower, Paris.
Mobilize employees worldwide to positively impact communities and unite in action to support more than 60 breast cancer organizations around the world.
Convene world-class experts to educate on the importance of breast health.
Continue to produce and distribute informative materials and Pink Ribbons worldwide.
Drive donations to BCRF through ELCompanies.com/BreastCancerCampaign.
As an inclusive effort, 19 of The Estée Lauder Companies’ brands will also help support The Campaign’s mission: AERIN, Aveda, Bobbi Brown, Bumble and bumble, Clinique, Darphin, DKNY, Donna Karan, Dr. Jart+, Estée Lauder, GLAMGLOW, Jo Malone London, La Mer, Lab Series, Michael Kors, Origins, Smashbox, Tom Ford Beauty, and Too Faced. Each brand will do its part and sell Pink Ribbon Products or make donations to BCRF and/or other charitable organizations around the world.
If you’re interested in learning more about The Estée Lauder Companies Breast Cancer Campaign, visit ELCompanies.com/BreastCancerCampaign.
Published by HOLR Magazine.