Since 2018, Walking on Water had set out to change and reignite enthusiasm within the local fashion community in Toronto. WOW was unable to have their fashion event in June 2020 due to the safety of their guests and team. They decided to go virtual for their third annual show on Friday, October 9th, 2020 at 7PM EST.

The lineup this season is smaller than usual. The sole fashion brand on display during the evening will be LABELLAMAFIA!
LABELLAMAFIA is a global lifestyle and fitness movement that started in 2007 in Brazil with Alice Matos and Giulliano Puga. It is now present in 40 countries and 250 stores with a global online reach of 15 million users. LABELLAMAFIA is a combination of dedication and attitude, empowering the health-conscious and the hardcore within all of us. More information on:
Guests can go to their website ( or to RSVP and receive the link to the show.
Past seasons of WOW included Toronto fashion brands such as Shelli Oh, JM Trends, and Zane Barläs whom showcased regularly at Toronto Men’s Fashion Week.