Poppi is being called out for its “gut health” claims. What is the Poppi Lawsuit all about?
June 4, 2024– HOLR breaks down the alleged Poppi lawsuit.
Poppi Lawsuit
What is Poppi-gate?!
According to this TikTok video posted by user @arianna_lillie, Poppi- the “better for you” soda alternative and one of the leading non-alcoholic beverages on the market today- is supposedly being sued for “false and misleading advertising.”
Poppi Soda Lawsuit
As the TikToker explains, the popular drink reportedly combines fruit juice, apple cider vinegar, and prebiotics to “help beneficial bacteria grow in your gut.” The class action lawsuit, which has come to light recently after being filed in a California court, alleges that the brand is misleading consumers regarding the gut health benefits of the drink- which is a top-seller on Amazon and reportedly features only 25 calories or less per can.
Poppi Class Action Lawsuit
Apparently, as the TikToker explains, one can of Poppi contains only 2 grams of prebiotics. As a result, the suit claims that this is not enough to obtain any kind of “meaningful” advantages or benefits.
The TikToker goes on to say that the lawsuit claims that in order for consumers to reap any sort of benefits, they would have to drink 4 cans of Poppi per day for a minimum of 3 weeks. However, this would be “offset” by the drink’s sugar content (supposedly, approximately 5 grams or less).
The brand of prebiotics the brand uses is also allegedly a cause for concern. In excess, it can cause “liver damage, and digestive issues,” as the TikToker notes.
The brand has reportedly already removed the functional benefits claim from its products in Canada.
Poppi Side Effects
Drinking any type of prebiotic soda can have some side effects associated with it. For instance, gas, bloating, cramping, etc.
Poppi Lawsuit Reddit
The lawsuit has sparked widespread debates on platforms such as Reddit and X.
Poppi Alix Earle
The brand went viral earlier this year after partnering with influencer Alix Earle during Coachella. The brand was praised for its marketing activation, which saw Earle and her friends hosted by the brand in a decked-out influencer house.
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Published by HOLR Magazine
Image Credit: @arianna_lillie TikTok, @drinkpoppi Instagram