Spotify announces an exclusive agreement featuring popular voices within the kid’s entertainment space.
Spotify, the world’s most popular audio streaming subscription service with 381 million users, recently secured a deal to partner with global sensation and #1 kid’s channel on YouTube, CoComelon (produced by Moonbug Entertainment) for a new Story Time podcast- this is among other family and educational content brands in the space.
The recently launched CoComelon Story Time podcast features an interactive storytelling show that is perfect for families. It’s full of classic fairy tales, global folktales, and expanded nursery rhymes, which are told by the popular and beloved CoComelon characters, JJ and Cody.
“We are so thrilled to be entering into this partnership with CoComelon to produce a series of original and exclusive content tailored to families,” said Max Cutler, Head of New Content Initiatives at Spotify. “This is a major win for us as we continue to expand the scope of our podcast ambitions and help to drive the exponential growth of the audio industry. Spotify is the only platform with the scale and infrastructure necessary to enable a partner like CoComelon to grow beyond their millions of highly loyal, passionate, and engaged fans and transcend into podcasting. With their popularity and Spotify’s ability to distribute and amplify it in the audio space, the potential for the show’s reach is limitless.”
The show has been made available in 5 languages, including English (American and British vocabulary), Spanish, German, and Brazilian Portuguese, and for those interested in checking out the first 2 episodes, they are now available worldwide. Families can explore the stories of “The Spider, The Speed, and the Sprout”, as well as “The Ant on the Bus goes Toot Toot Toot!.” All in all, the stories provide positive life lessons and give families playful and educational content that they can all enjoy together.
This dynamic partnership combines CoComelon’s wide reach and dedicated following, with Spotify’s popular audio streaming subscription service, ultimately filling the growing need for educational and entertaining content families can listen to together. It also offers families an opportunity to experience their beloved characters in an exciting and fresh new way.
“We are excited to be partnering with Moonbug to bring one of their iconic brands, CoComelon, to our millions of listeners around the world,” said Verdell Walker, Head of Kids Audio Content at Spotify. “As one of today’s most popular family brands, CoComelon’s interactive storytelling is a perfect fit for audio. We’re thrilled that we can expand the world of CoComelon, with its dynamic characters that educate and entertain millions of families, into audio.”
This exciting new content will be available to parents on the main Spotify app within the Family and Kids Hub, as well as on the Spotify Kids app, exclusive to Spotify Premium Family subscribers.
In addition to the latest CoComelon Story Time podcast, a mix of other original and exclusive “homegrown” shows, which will include; Gardenkeeper Gus, 100 Cinderellas, and Deep Blue Sea, will also follow the show.
Be sure to check out the link to the show here and the two episode links below.
Episode 1 – Here
Episode 2 – Here
Published by HOLR Magazine.