Water and the outdoors are synonymous with Hunter which is why the brand is now taking us to the scenic rockpools of the west coast of Scotland. Slug-inspired camouflage, seaweed greens, and lightweight waterproof jackets with an air of athleticism make up the spring summer 2020 collection, encouraging a playfulness for all ages.
Since being founded in 1847, Hunter has become an icon of British style. Its wellington boots sported by countryside dwellers, festival-goers, and celebrities and everyday people alike. The style is classic, the branding recognizable, and the British heritage part of the charm. Extending to clothing and accessories, the mindset of the designs is the same: simple, comfy, a solution for nonchalant days in the temperamental outdoors.
For spring summer 2020, inspiration is taken from local rockpools and the natural life above and below water. Contrasting ombre green detailing in the form of collars, pockets, and buttons floats atop a vinyl white like seaweed while the pops of coral, orange, and yellow spread across shell jackets and belted waterproof coats recall the liveliness of underwater scenery. A camouflage print has been introduced in muddy tones with neon touches, the silhouette of the intersecting splashes supposedly taken from a duplicated and morphed image of a sea slug. The print is present too as a rippled-water blue and yellow variation on the Original Ripstop Sacoche, a crossbody water resistant bag with zip pockets.
For any brand, particularly those with renowned status, awareness of sustainability is a necessity. So for spring summer, following on from the Hunter REBOOT initiative launched last summer (whereby Hunter wellies can be traded in, their rubber recycled for future projects like repairing roads), cagoules and jackets are constructed from 100% recycled polyester from second-use plastic bottles
The footwear consists of the handcrafted tall and short wellington boots, adding to the seemingly never-ending selection of colors available, as well as sandals and pool sliders- the latter incorporating a toweling lining.
Inspiration can generally appear loosely, the concept only made apparent once explained. While the prints and color combinations evoke life-filled water and plants encountered while exploring (the camo and the greens), a lot of the collection is just another energized take on daily dressing: navy lightweight jackets with red and white detailing and zip pockets, track pants and hoodie in casual grey- styled with crossbody bag- and fluorescent shorts. The outdoors, the city streets, being active, and taking things easy are all intertwined, leaving the possibility of adventure all down to us. In the meantime you can view the latest Hunter products at hunterboots.com.