Bella Hadid’s Ôrəbella Solar Mists and Jasmine Blues Arrive at Ulta Beauty

The model and beauty founder celebrates another milestone for Ôrəbella as her fragrances become available in Ulta Beauty stores.

August 22, 2026: Bella Hadid is celebrating a new milestone for her fragrance brand, Ôrəbella.

The model shared an Instagram post announcing that the brand’s Solar Mists and Jasmine Blues are now available in stores at Ulta Beauty, where they are featured on the retailer’s Conscious Beauty endcap. Hadid thanked fans for their continued support and expressed her appreciation to Ulta Beauty for standing behind the brand.

View this post on Instagram

A post shared by Bella 🦋 (@bellahadid)

Bella Hadid Celebrates Ôrəbella at Ulta Beauty

Hadid shared her excitement with fans as two of Ôrəbella’s popular fragrance offerings gained an in-store presence at Ulta Beauty.

“The solar mists and jasmine blues are now available in store,” Hadid wrote, thanking customers for their love and support.

The products are being highlighted on Ulta Beauty’s Conscious Beauty endcap, connecting the brand with the retailer’s broader focus on beauty products that align with its Conscious Beauty program. Ulta describes the program as including pillars such as clean ingredients, vegan products, cruelty-free formulas, sustainable packaging and giving back.

What Are Ôrəbella’s Solar Mists?

The Solar Mists are part of Ôrəbella’s expansion beyond traditional skin perfumes.

The collection includes lightweight Body & Hair Perfume Mists designed to offer a refreshing fragrance experience. The brand describes its mists as alcohol-free formulas combining fine fragrance with aromatherapy essential oils and skin-nourishing botanical waters.

The Solar Mists were created to feel fresh and easy to wear, making them particularly suited to warmer months and everyday fragrance routines.

ELLE previously reported that the Solars collection includes two scents, Candied Sand and Neroli’s Halo, with Hadid describing the fragrances as part of the brand’s focus on living in the present and moving forward.

Image Credit: Instagram @bellahadid

Jasmine Blues Remains a Standout

Jasmine Blues has also become one of Ôrəbella’s notable fragrances.

The limited-edition parfum combines creamy jasmine and rose petals with blue lotus, eucalyptus and soft musks. Its fragrance notes include jasmine, blue lotus and bergamot at the top, followed by rose petals and clove blossom before settling into musks, cedarwood, patchouli and balsam resin.

The fragrance is designed around Ôrəbella’s signature bi-phase formula, which needs to be shaken before use to blend its two layers.

The brand describes Jasmine Blues as a luminous white floral scent with an aquatic quality and a soft, musky finish.

Bella Hadid’s Personal Connection to Jasmine Blues

Jasmine Blues is also a fragrance that Hadid has spoken about personally.

In a June 2026 interview with ELLE, Hadid revealed that Jasmine Blues is one of the scents she enjoys as part of her nighttime routine.

She described the fragrance as something that makes her feel comfortable and at home, highlighting the emotional connection she has with scent.

That personal connection has become an important part of how Hadid presents Ôrəbella.

Rather than treating fragrance simply as a beauty product, the brand focuses heavily on emotions, memories and personal rituals.

Image Credit: Instagram @bellahadid

Ôrəbella’s Unique Approach to Fragrance

Ôrəbella differentiates itself through its alcohol-free, bi-phase formulas.

The brand combines fragrance with oils and botanical waters, creating products intended to be applied directly to the skin.

The formula is designed to be shaken before application so that the different layers combine.

This approach has become part of Ôrəbella’s identity and gives consumers a different experience from traditional alcohol-based perfumes.

From Skin Parfum to Body and Hair Mists

The Solar Mists represent an important expansion for the company.

Ôrəbella initially established itself through its skin parfums before moving into Body & Hair Perfume Mists.

The move allows the brand to appeal to consumers who enjoy lighter fragrance formats and layering products.

Trend Hunter described the Solar collection as an expansion of Ôrəbella’s Body & Hair Perfume Mists, following the launch of Jasmine Blues as the brand’s first limited-edition release.

Ôrəbella’s Growing Retail Presence

The brand’s latest Ulta Beauty milestone comes as Ôrəbella continues to expand internationally.

Industry reports say the brand has expanded into hundreds of Douglas stores across Europe and has also established a presence with Selfridges in the United Kingdom. Its U.S. retail business remains anchored by Ulta Beauty.

That growth marks a significant step for a fragrance company founded by a model who entered the beauty space with a strong personal vision.

Image Credit: Instagram @bellahadid

Bella Hadid Is Building More Than a Fragrance Line

Hadid has increasingly positioned herself as a beauty entrepreneur alongside her modeling career.

Ôrəbella allows her to explore fragrance through a more personal lens, combining scent with wellness-inspired rituals and sensory experiences.

The brand’s messaging often focuses on how fragrance can make people feel rather than simply how it smells.

That approach has helped give Ôrəbella a distinctive identity in the increasingly competitive celebrity beauty market.

The Power of the Conscious Beauty Placement

Being featured on an Ulta Beauty Conscious Beauty endcap also gives Ôrəbella additional visibility inside stores.

For shoppers, physical retail placement can be particularly valuable for fragrance because customers can see the packaging and, where testers are available, experience the scent before purchasing.

The Conscious Beauty positioning also places Ôrəbella within a broader conversation around beauty products and consumer values.

Bella Thanks Her Fans

Hadid made sure to acknowledge the people who have helped the brand reach this point.

“Thank you for your love and support. It means so much to me,” she wrote.

She also thanked Ulta Beauty for its continued support.

The message reflects how closely Hadid remains connected to the development and promotion of Ôrəbella.

A New Chapter for Ôrəbella

The arrival of Solar Mists and Jasmine Blues in Ulta Beauty stores gives Ôrəbella another opportunity to reach new customers.

For Hadid, it is also another milestone in the growth of a beauty business that has expanded from skin parfums into a broader fragrance collection.

With new formats, limited-edition scents and an expanding retail presence, Ôrəbella continues to build its identity beyond the traditional celebrity fragrance model.

HOLR has the latest beauty and celebrity news, and Bella Hadid’s latest announcement shows that Ôrəbella is continuing to make its mark in the fragrance industry.

From Jasmine Blues to the Solar Mists, the brand is combining fragrance, personal rituals and a growing retail presence to create a beauty experience that feels distinctly its own.