Created by women for the female foot, the Ultraboost 22 manifests Adidas’ ongoing commitment to its female running community. The launch represents a key milestone in Adidas has long-term commitments to offering the best product to all women, through improvements and benefits that support the needs of its diverse community of women.

The new Ultraboost 22 was designed using women-specific insights that provide runners with a shoe that is specifically comfort-tailored to their feet. The brand’s all-women team of designers and product developers worked closely with the Adidas running community and testers to create the new design, which is the biggest update to the Ultraboost line-up to date. A shoe that has been at the forefront of performance running since its first iteration in 2015, the Ultraboost 22 delivers supreme energy return technology, combined with a refined design for ultimate comfort.

The latest addition to the innovative and iconic Ultraboost line-up provides runners with 4% more supreme energy return than the Ultraboost 21 for women. With sustainability being the talk of the town, this new line is designed with our oceans in mind, it includes a CONTINENTAL™ natural rubber outsole and an upper made with yarn containing 50% Parley Ocean Plastic.

Focusing on women-specific insights and using an online anatomy database of 1.2-million-foot scans, conducted and analyzed by footwear and technology researchers, Adidas’s design team identified key differences across instep height, heel anatomy and females’ gait cycle trends and re-engineered and refined the Ultraboost to better reflect the female foot. The new design, based on the foundations of the signature S-curve UB21, was fine-tuned to create a narrower heel pocket, shallower forefoot profile and lower instep area, while the newly refined outsole is designed to help you say goodbye to overpronation.

Nora Wilimzig, Senior Product Manager, Adidas Running, commented on the newest line saying: “We created the Adidas Ultraboost 22, by taking a more holistic approach to the way we design our running shoes. The Ultraboost 22 is crafted with the goal of supporting our female running community by providing them with a shoe that delivers ultimate expression of comfort and responsiveness.”

Shaunae Miller-Uibo, Adidas athlete and two-time Olympic champion, also commented on the newest line saying: “The Ultraboost 22 represents an exciting step for Adidas Running and shows the brand’s continued commitment to providing all runners with the best product to support them in achieving their personal goals. As an athlete, seeing brands innovate and push boundaries inspires me to do the same. It’s great to know that I have the support I need every step of the way.”

The Adidas Ultraboost 22 will launch in a magic mauve colourway and will be available in Canada in January 2022, in-store and online. This new line is coming just in time for you to begin your new year’s resolutions to stay more active in 2022!

Published by HOLR Magazine.