Ellen Page, Julia Garner and Asap Rocky Gucci Guilty Campaign

Gucci Beauty has recently launched a new campaign featuring A$AP Rocky, Julia Garner, and Elliot Page, highlighting the iconic Gucci Guilty fragrances for men and women. The relaunch aims to inspire self-acceptance, friendship, and love in all forms, inviting each person to embrace their authentic self.

The Gucci Guilty EDT Pour Homme is a modern icon that breaks conventions with its unexpected spice and richness, featuring Orange Blossom Absolute, a scent traditionally used in female fragrances. This fragrance generates a deep sensuality, which reveals itself through Italian Lemon and Pink Pepper top notes, leading to an uplifting heart of Neroli, Orange Blossom, and French Lavender. It unwinds into the continuing embrace of Cedarwood, Patchouli, and Leather.

Gucci Guilty Campaign

While the Gucci Guilty EDT Pour Femme pulses with the rich, refreshing energy of liberation drawn from Mandora, Pink Pepper, Lilac, and Patchouli. It features Mediterranean Mandora citrus top notes, along with natural Bergamot and Pink Pepper, announcing the scent with luminosity and warmth. Lilac lures us into a blossoming heart of Violet, Rose, and Geranium. The scent deepens with a potent base of Amber and Patchouli.

The packaging of the fragrances reflects their duality and symmetry, featuring shimmering gold for the Gucci Guilty Eau de Parfum Pour Femme and metallic gray for the Gucci Guilty Eau de Toilette Pour Homme. Meanwhile, the other scents in the range feature different shades and finishes, including rose gold, bronze, matte black, and dark anthracite.

The Gucci Guilty campaign also includes other fragrances from the range, such as Gucci Guilty Eau de Toilette Pour Femme, Gucci Guilty Eau de Parfum Intense Pour Femme, Gucci Guilty Eau de Parfum Pour Homme, and Gucci Guilty Parfum Pour Homme. Each fragrance captures a unique and distinctive scent representing self-expression, liberation, and authenticity.

The Gucci Guilty fragrances are available in Canada at Shopper’s Drug Mart locations nationwide, both in stores and online, with an MRSP of $118 CAD for the Gucci Guilty EDT Pour Homme (50 ml) and $112 CAD for the Gucci Guilty EDT Pour Femme (50 ml).