According to a recent survey by Hershey Canada, 92% of respondents believe Halloween will be different this year, but that doesn’t mean it can’t be fun and memorable. To help both families and Halloween fans honour the spirit of the season, Hershey Canada has developed innovative ways to celebrate from home keeping in all the fun and excitement that comes with a bag full of candy. Best of all, these activities go way beyond October 31st creating a month full of Halloween fun.

Meet Hershey Treat Quest, the innovative gamification of the ever-loved trick or treating experience. The digital game, available on SnapChat at the end of September, has players seek and find Hershey candy in a Treat Quest that combines the fun of the hunt for candy with the excitement that only a bag full of treats can bring. Participants of the game will also have the chance to win a Halloween Prize pack of Halloween goodies from Hershey Canada. Better yet, Hershey has partnered with Boys and Girls Clubs of Canada (BGCC) to create joyous Halloween experiences for those who need it the most.

What is Hershey Canada doing to Keep the Halloween Spirit Alive?

  • A digital innovator, Hershey’s has yet again taken a virtual spin on a classic holiday tradition, this time by gamifying trick or treating with Hershey’s Treat Quest.
  • Hershey identified SnapChat as the perfect destination after research showed the app saw a huge increase in participation during COVID, particularly with highly elevated engagement in SnapGames in terms of both frequency and duration
  • To help ensure all children can have a Happy Halloween, Hershey is partnering with Boys and Girls Clubs of Canada (BGCC). Hershey will leverage its partnership with SnapChat to enable SnapChat users to unlock donations to Boys & Girls Clubs of Canada in order to collectively create positive experiences for kids and teens across the country