The legendary leading in hair colour brand Clairol has now created three new products, two of which you already know but are new and improved for the benefit of your health and hair colour, and one new innovative product that is going to make you want to change your hair colour all over again.
Clairol has become a company that has revolutionized and reinvented hair colour since the great depression. In Paris, during the depression is where Clairol became a genius idea and was brought to New York for all American women to try. Each decade became an obstacle and a solution for the brand, in the ’50s women weren’t allowed to colour their hair, by the ’60s every woman wanted to go blonde. Not only did Clairol give women the ability to make choices, but allowed women to revolutionize themselves each year, from not being allowed to dye their hair to dyeing it based on the career they wanted to pursue, Clairol became a women’s brand of representation.
Now the brand that created the at-home dye kit, is reinventing its products and creating new ones, with 3 new introductions to date. Keeping in line with the 60’s revolutions, the home-kit Blonde It Up now is better and more advance than ever. It now has lightning technology with NO BLEACH meaning you get that great blonde colour without the damage of bleach. How you ask can the blonde it up with lightning technology work without bleach, well Clairol has made a breakthrough with Aminolift technology which takes the powerful lightning agent and effectively lifts the pigments from inside the hair. The AminoGlycen complex is what helps the hair stay protected and protects your hair’s natural keratin to keep the structure in place.
Some can say the best invention was Clairol’s Root Touch-Up, but now it is even better. The classic root touch-up is changing the colour industry game once again, but this time releasing a first-ever touch-up without ammonia. Many people know that hair colours and dyes have ammonia in them, and ammonia is a harsh chemical that can damage your hair, but it was also used to help your hair absorb the hair colour. Now with new technology, Clairol has found a way to cover those greys with 100% free of an ammonia root touch-up.
Now for the all-new invention that is going to blow your mind. Clairol has created the Colour Gloss Up, bringing another invention to the hair colour industry. Colour Gloss Up is a way to boost your existing hair colour and add more vibrant tones to your look. With 5 natural shades and 5 bold shades, you can get brilliant shine in as easy as a few minutes. Formulated with rich conditioners your hair will not only look bold but feel softer and more moisturized.
Article published by HOLR Magazine