Amid speculation of alleged “low ticket sales” circulating on social media, Jennifer Lopez, the 54-year-old pop icon, has quietly canceled several upcoming tour dates.

Just a fortnight ago, the superstar released tickets for her This is Me… Now Tour, scheduled to tour the United States. The canceled shows, reportedly spanning seven cities, were originally set to take place in late August across Nashville, New Orleans, Raleigh, Atlanta, Houston, Cleveland, and Tampa, according to reports.

HOLR breaks down the story below:

Jennifer Lopez, renowned for her electrifying stage presence and chart-topping hits, has seemingly found herself at the center of speculation as reports of canceled tour dates surface. According to sources close to the situation, alleged concerns over low ticket sales have been cited as a potential factor in the decision to alter the tour itinerary.

The cancellation of seven shows from Lopez’s tour comes as a surprise to many, especially considering the anticipation and excitement surrounding her return to the stage. With a career spanning decades and a loyal fan base around the globe, Lopez’s concerts are typically met with fervent enthusiasm and sold-out arenas.

However, as the entertainment industry continues to navigate the challenges posed by the ongoing pandemic and shifting consumer preferences, even seasoned performers like Lopez are not immune to the impact. Reports suggest that sluggish ticket sales in certain markets may have contributed to the decision to recalibrate the tour schedule.

Despite the setback, Lopez remains undeterred in her commitment to delivering unforgettable performances to her fans. In a statement addressing the tour changes, the multi-talented artist expressed her gratitude to her loyal supporters while acknowledging the need to prioritize the safety and well-being of both her team and concert attendees.

Published by HOLR Magazine.