Rumor has it Kylie Jenner is launching a quiet luxury clothing line. HOLR addresses the latest involving the reality TV star.

According to this TikTok video posted by user @itscassiethorpe, Kylie Jenner is reportedly set to launch a quiet luxury clothing brand.

@itscassiethorpe

Kylie and Sofia Richie Grainge are both coming out with “quiet luxury” brands…what do you think? #quietluxury #quietluxurybrands #kyliejenner #sofiarichiegrainge #sofiarichie

♬ original sound – CA$$IE

Kylie Jenner Fashion

As noted in the TikTok video, Jenner is slated to launch a quiet luxury clothing brand that will supposedly be backed by Jens and Emma Grede- who are behind Khloe Kardashian‘s ‘Good American’ brand and Kim Kardashian’s ‘SKIMS‘ brand.

It’s interesting to note that Jenner wasn’t really well known for sporting quiet luxury looks- as the TikToker mentions, Jenner opted for more of a “loud luxury” look. However, recently, with the rise of quiet luxury thanks to fashion icons such as Jasmine Tookes and Sofia Richie, Jenner has been spotted in more quiet luxury looks, as of lately.

Sofia Richie Quiet Luxury 

Richie is also slated to launch a clothing brand of her own so it looks like the pair will be going head-to-head in the fashion industry.

What do you think- will Jenner be successful in her alleged new endeavor in the fashion space?

Published by HOLR Magazine.