Sara Timmerman was only 21 years old when she was inspired to start her own business following a trip to Paris.

Beginning Boutique was founded in 2008, in her hometown of Brisbane, Australia, before the world of online shopping gained its popularity. Since then, she has grown a multimillion-dollar women’s fashion online retailer and has gathered a million followers on social media, becoming Australia’s top-ranked social media brand.

The company size may be small, but the impact is large in the online shopping industry. Their focus is selling high-quality products at affordable prices, keeping up with the latest trends, and giving their followers the best customer service. Beginning Boutique offers a wide variety of clothing for every occasion, in a seamless online shopping experience. 


Look 1

Sure Thing Dress Black Floral | shop here


The simple floral print on this casual summer dress makes it easy to pair with other accent pieces. Our stylists have paired the dress with an oversized denim jacket and a minimal grey hat, making it the perfect daytime look. The cutout is very flirty and it adds a sense of uniqueness to the look being achieved.


Look 2

Fawn Mini Dress | shop here

Leopard has surely made a comeback this past season, and the styles it comes in have elevated the tradition. This silk dress is a foolproof summer piece, as it can be worn with sneakers, heels, slides or calf boots, and on its own or layered.


Look 3

Jordyn Dress Emerald Satin | shop here

This emerald satin slip is perfect for a summer evening or night, as the rich tone will fit seamlessly in a dimly lit setting. Joelle opted for simple styling allowing the dress to be the focus piece, although this would pair with a leather jacket or slouchy cardigan alike.


Look 4

Lorient Linen Dress in Rust | shop here

Beginning Boutique is an ideal place for bright, contemporary pieces. Mixing up your wardrobe palette with a strong colour is always necessary when diversifying your looks for the warmer months. This burnt orange colour is a unique shade that would require minimal styling and though distinctive, would pair well with multiple accessories.


See the rest of the stories in our fashion section.

Keep up with HOLR’s fashion and culture content on our Instagram @HOLRMagazine