Pride month may have ended, but that doesn’t mean we can’t show our support all year round, especially when it involves sipping on delicious cider!
Somersby Canada, the Canadian division of the largest cider brand in the world, is thrilled to announce its partnership with Get REAL, a Canadian non-profit organization dedicated to fighting 2SLGBTQ+ discrimination, racism, and bullying.
In an effort to develop 19+ initiatives through their Steps of Pride program and raise awareness surrounding the cause, Somersby Canada and Get REAL have created a University Chapter program. Called the “Steps of Pride”, this is a virtual speaker series designed to inspire students at Canadian universities to initiate positive change for their community. In support, Somersby will be releasing limited-edition cans, available this summer during Copenhagen 2021 WorldPride. This partnership sparked from an introduction by VIBRANT Marketing, a Canadian commercial marketing firm recognized for its creative storytelling and wide array of services. With resources and programs constructed specifically to empower students to build new skills, Canadian youth are presented with opportunities to expand their networks and their references for post-graduate studies and employment. Resources offered in the University Chapter program include creative, meaningful advocacy campaigns and events, and encouragement to raise funds and give back to local 2SLGBTQ+ charities. As of today, over $10,000 has already been raised!
The University Chapter Conference is scheduled to launch this fall, where Get REAL will be selecting their very first Chapter-wide advocacy campaign, made possible with Somersby’s continuous support and monetary contributions!
So, be sure to support Somersby in their advocacy through their new partnerships and initiatives, and visit https://www.somersby.com/en-ca/homepage to find out more!
Other brands that support the 2SLGBTQ+ community can be checked out here.
Published by HOLR Magazine.