Oh Polly’s latest launch went viral on social media and is going live for purchase on the Oh Polly app at 11 AM EST (4 PM BST)! We’re dishing all the details on how you can shop the must-have dress of the season.

white dress

Say hello to the dress of the summer that recently went viral on social media!
Oh Polly’s most sought-after dress will officially be available online to purchase starting today, Tuesday, April 26, 2022. You can shop the exclusive drop on the Oh Polly app but you better hurry! This is the hottest dress of the season and the brand expects it to sell out within hours!
We’re breaking down all the reasons why this dress went viral and how to shop for the most coveted look of the moment.
white dress

All about the dress

The dress is a must-have for the upcoming summer season. Featuring a lace-up front, this dress comes in a dreamy white shade and was first given the official stamp of approval by many influencers across the globe.
white dress
Since then, consumers have been loving it and are eager to get their hands on the hottest dress of the season!
The brand has also revealed that following the first Instagram post showcasing the dress, they’ve seen a huge spike in website searches for ‘white dress.’ In fact, it was the number 1 search for April, completely overtaking the most popular ‘black dress’ term.
We love how versatile this dress is. Not only is it perfect for a night out, but you can also rock it during the day with some flats. This is because it’s also great for a dressy daytime vibe. As a result, this is the perfect dress for patio season!
white dress
For those interested in purchasing the hottest dress on social media, we have all the details! Customers will be able to shop the white lace-up dress in sizes UK 4-14.
Be sure to shop the coveted dress on the Oh Polly app. Remember- this is a must-have summer staple you don’t want to miss out on. Happy shopping!
Published by HOLR Magazine.