I’ve been buying face masks for over 10 years, and there is one thing I prioritize at the beginning of every skincare routine: a soothing start.
Eithio Skin has entered the space with a hero product that can replace masks you never end up getting through anyway.
Eithio goes to market with Calm Rush. A buttery, creamy mask that soothes stressed, dry, or picked-at skin for a cushion of calm.
Eithio is inspired by the Greek word, ‘the same’. When setting out to create a skincare brand in a world full of frequent newness in the beauty and wellness space, Founder Jess Peters sought to bring things back to what make us relate to one another rather than the overconsumption of chasing new trends.
Beyond the premise of looking at our skincare regimens through the lens of connectivity, Jess brings foundational principles to an all-natural ingredients list, too.
Highlights:
- Colloidal Oatmeal
- Ashwaghanda
- Manuka Honey
- Propolis
- Centella
- Beta Glucan
- Aloe Vera
- Allantoin
- Seabuckthorn
With ingredients rooted in ancient principles and knowledge, seeing this grounded foundation made me exceedingly curious to know how they all play together in making a formula that is both effective and calming enough to be used 2-3 times per week.
I’m not the only one. Here’s what Calm Rush users are noticing:
- Reduces redness and inflammation while restoring hydration
- Calms after-sun exposure
- Soothes skin-picking flare-ups and calms acne
- Flawless base as a makeup prep at home facial
Speaking with Founder Jess Peters about Calm Rush, and the overall creation of Eithio gave a window into what inspires Jess’ creative process and product discovery.
1. What do you love most about running a wellness-focused skincare brand?
My favourite part has been our IRL events! In our first six months, we sampled Calm Rush to 800+ people across 10 events in Toronto, Miami, and NYC. Getting to share my story, talk to people about their skin, and witness them remove Calm Rush, touch their skin, and immediately say, “Wowww, my skin feels so soft and calm!” has been so rewarding.
2. What’s been some of the best feedback so far after someone uses the mask?
A few days ago a girl on TikTok went out of her way to DM’d me and said:
“Calm Rush truly does bring me some peace when I am beating myself up after picking. When I wash it off my skin feels so soft and happy! I never expected to love it as much as I do. I can’t thank you enough for dedicating so much time and energy to this endeavour!”
We’re on a bigger mission of going beyond self care, with skincare made to share. Care for your skin, care for each other.– Jess Peters, Founder Eithio Skin
You can find Calm Rush online at the Eithio Skin website, and keep up to date with Eithio’s Instagram for the latest community activations.