Toronto bespoke menswear company, King & Bay, announced today it will be recognized for its philanthropic initiative Mission2Mask in The ROM’s forthcoming exhibit, “Face of The Pandemic” this September.  

The exhibit, honouring global businesses that created masks in response to the COVID-19 pandemic and showcased creativity in the face of a global crisis, will feature the innovation behind 60 face masks designed around the world.

When King & Bay closed on March 17, the team swiftly transitioned and created their Mission2Mask movement on March 18 to give back with what they know best – tailoring. King & Bay made and donated over 25,000 masks. They accomplished this by involving a community of 400 volunteers and encouraging people to use King & Bay’s instructional videos on how to make one dress shirt into 10 face masks. The videos – available on YouTube – were offered in 18 languages to involve the diverse Canadian community.

King & Bay collected the masks and distributed them to the Toronto Police, Toronto Firefighters Association, Women’s shelter, Haven Homeless Shelter, CMHA (Durham), Covenant House, Gibson Nursing home, West Park Health Centre, Peel Region Police, Parkdale Intercultural Association, SEW TO, City of Burlington, Carefirst Seniors Community service, LOFT community services, Ismaili Funeral services, Scarborough General Hospital, Michael Garron Hospital, Fairhaven Long Term Care Facility.

About King & Bay:

King & Bay is a luxury bespoke menswear company founded in 2009, providing custom clothing by highly trained, experienced, and skilled Master Clothiers. King & Bay’s Kingsmen come from a history of five generations of master tailors and craftsmen, offering the best luxury experience and creative designs to craft the perfect suit or garment.

For more information on King & Bay visit their website at