The #SOYBFacemaskChallenge initially started as a thoughtful initiative led by Menswear King & Bay, the menswear company further extends this program with Mission2Mask that prioritizes the safety of Canadians as they slowly go back to work. 

Readily available for small and large scale purchases and in light of providing support for the community, King & Bay matches every mask purchased through Mission2Mask by donating masks to local organizations who are in need of them.

Although King & Bay continues to suspend its normal operations, they are persistent in providing high-quality Canadian-made masks to increase protection against COVID-19. The new Mission2Mask program helps organizations to source mask supplies for internal distribution in order to maintain a safe working environment for those who are returning to work.

In the last couple of weeks we’ve seen good news and progress as the number of COVID-19 cases decrease and the Canadian economy begins to reopen in its early stages. The early stages of reopening include selected businesses that entail some people to go back to work. However, this may pose considerable risks for people especially if precautionary measures are not put in place. The initiative led by King & Bay is an example of “we must do our part in the community” in order to prevent the further spread of the virus.