The Weeknd x Nespresso Is A Bold Brew of Roots, Ritual, and Creative Energy

In a collaboration that blends star power with rich cultural heritage, Nespresso has recently teamed up with Samra Origins (the artisanal coffee brand co-founded by global music icon Abel “The Weeknd” Tesfaye) to launch the NESPRESSO | SAMRA ORIGINS Collection.

The first drop?

A bold new coffee experience that celebrates personal legacy, artistry, and the universal ritual of sharing a cup.

The Weeknd Nespresso Collab

At the heart of the launch is the Togetherness Blend, which is a rich and aromatic capsule inspired by Ethiopian coffee traditions and The Weeknd’s life offstage. It’s named for his mother, Samra, a tribute that goes far beyond branding. This collection is deeply personal, offering a nod to his roots, a celebration of family, and an invitation to slow down and savour the stories that coffee can bring to life.

However, this partnership is about more than just flavour.

This collab is a fusion of Samra Origins’ deep cultural connection to coffee and Nespresso’s legacy of craftsmanship and innovation. Together, they’ve created a coffee experience that feels modern yet timeless, crafted to inspire the same creative energy that fuels music, art, and daily life.

Nespresso The Weeknd

Now available, the collection features a limited-edition travel tumbler. As well, as the official headline sponsor for The Weeknd’s world tour, Nespresso is bringing the experience to fans in an even bigger way, with exclusive activations for coffee lovers across the globe.

Ultimately, the NESPRESSO | SAMRA ORIGINS Collection is about connection—between people, cultures, creativity, and the rituals that ground us.

What are the biggest stories trending online today? Read the latest here

Published by HOLR Magazine

Image Credit: Nespresso