Coach’s Fall 2022 collection celebrates the brand’s American heritage by revisiting its aesthetics throughout the years. A beautiful show filled with contrasting ideas, picturing life in a small-town and America’s love stories. Check this out!

New York Fashion Week 2022 is a wrap! Running from February 11th to the 16th, the most celebrated brands presented their fashion shows for the Fall/Winter season all around New York City. Highlighting its American heritage aesthetic, Coach introduced, on Monday, February 14th, its Fall 2022 collection at Pier 36. As the show took place on Valentine’s Day, a very romantic atmosphere surrounded the event with a beautiful venue, a romantic soundtrack playing, and guests leaving the venue with red roses and heart-shaped cookies in their hands.

This idyllic small-town vibe established perfectly reflects Stuart Vevers‘ mood when creating this Fall 2022 line, reinforcing his values about community, tradition, craftsmanship, and storytelling. According to him, “seen through the lens of romance, every day can be romantic”. For this collection, the British designer and Coach’s Creative Director revisited the brand’s archives and sorted for the things people – and himself – loved the most. It was all about contrasts: the idea of sweet, romantic garments as opposed to heavy, chunky ones, as well as “old”, familiar clothes extremely desired by today’s younger generation. By doing so, Stuart was able to bring to life a line made out of small capsules, instead of only focusing on one main theme.

Adding his personal touch, Vevers’ popular lace and crochet babydoll dresses were embellished with bows and matched to heavier accessories such as leather baseball caps and boots or sandals. Upcycled and reworked leather sets crossed the runway along with pieces painted with graffiti artwork by the Californian duo Mint & Serf. Wrap skirts made out of Corduroy worn with genderless graphic tees and flannel shirts tied around the waist gave the looks a whole new attitude.

But the key pieces of the entire show definitely were the outerwear. Heavy, huge, and oversized shearling coats and chevron striped puffers were just amazing and will certainly become best-sellers. Knee-length shorts, cropped-sleeved capes, and other retro references were essential to demonstrate the concept of familiarity behind the line introduced to a generation of people obsessed with everything vintage.

The collection presented pieces with a cinematic, beautiful, sweet, comfortable, sentimental, and nostalgic appeal, just the perfect clothes to fall in love with and to be dressed in when in love. Check out the entire show below!

Published by HOLR Magazine.