There’s nothing better than seeing the world’s industries move towards sustainability and supporting the green movement — You can help too by selecting some green beauty products to add to your makeup collection. 


I am obsessed with green beauty products. It’s amazing to see how far we’ve come with embracing conventional beauty product alternatives. In addition, a lot of your favourite brands have embraced this trend and create products that support the natural beauty community. If you are thinking of making a switch, you must be overwhelmed with the number of brands out there. Where do you start? What brands are comparable to the brands that may not be considered natural or green beauty? Believe it or not, it’s not as simple as you think to find a mascara that’s just as good as our beloved timeless Max Factor Mascara. Fortunately for you, I did some research, tried a few products that are must-have natural makeup brands.

Here are a few natural makeup brands you need to know about:

Annemarie Borlind

If you’ve ever tried natural mascara, you will notice that it doesn’t stay in place. You’ll always find little flakes  coming off your face. You might also notice that you don’t get that lush full volume effect you’re looking fo, but instead get that unwanted clump look. I found a great mascara by Annemarie Borlind, a brand founded in 1959 that uses Black Forest deep spring water free of chemicals and chlorine in their products. The Long Lasting Volume Mascara gives you full lush lashes without any residue falling onto your face.


Kjaer Weiss

If you’ve ever made a trip to The Detox Market, you’ve probably seen Kjaer Weiss. This brand is definitely a natural beauty brand favourite. It was created by Danish-born makeup artist Kirsten Kjaer. Her goal was to create a luxury beauty brand with clean ingredients. You will notice that although this is a natural makeup brand, it’s just as good as the luxury brands you are currently using. The Cream Eyeshadows is great for achieving a natural makeup look along with the Cream Blush.



Multi-purpose makeup is what girl-on-the-go needs. Noto was founded by makeup artist Gloria Noto. Her goal is to create a high performing makeup and skincare brand that’s free of chemicals and toxins. A must-have is the Oscillate – Multi-Benne Stain Pot. It can be used as a lip or cheek stain. A few notable ingredients are Jojoba Oil, Coconut Oil, Olive Oil, Vitamin E, Shea Butter and Rosehip Oil. If you are in Canada you can get your hands on this amazing brand from online Canadian retailer From Jess & Jules.

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Agender Oil, made of Organic Hemp Seed Oil, Vetiver and Lavender. A perfect oil to suit your body needs, it offers benefits for hair growth, is anti-inflammatory and calms your senses.⠀⠀ . . Other from that, it is NOTO botanic's first non – profit product. 100 % of profits will go towards rotating organisation such as Planned Parenthood, LGBT Youth Center, Woman's Center DTLA and many more. This month It goes towards @blackmamasmatter .⠀⠀ #notobotanics #agenderoil #nonprofit #knowyourproduct #notolovesyou #unisexy #crueltyfree #makeup #nontoxicbeauty #nontoxiccosmetics #allnatural #cleanbeauty #cleancosmetics #nontoxicmakeup #cruiltyfree #deweyskin #healthyskin #vegancosmetics #veganbeauty #unisex #genderfluid #nonbinary #veganmakeup #organicluxurybeauty #naturalluxurybeauty #genderfluidbeauty #aspiretobewell #lookgooddogood⠀

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Ere Perez

This Australian-based brand will be on every beauty editors list by the end of the year. You will probably begin to see it pop-up at a few select natural beauty Canadian retailers. The Oat Milk Foundation cream based foundation is infused with Vitamin E, Oat Milk and Peach; it is perfect for everyday wear. It’s creamy light and best of all it gives your skin a beautiful natural glow. It comes in five tones that range from fair to deep. It won’t clog your pore and it’s suitable for those with sensitive skin!

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Just in time for #mum

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So there you have it — 4 beauty brands you should definitely try if you’re looking for products oriented towards having a natural essence. There are a variety of products suitable for all skin types so you’ll be sure to find the right fit for you.

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