Ahhh, summer! Sunshine, sangria sipped patio-side, blue skies and picnics in the park are just some of the perks we have the pleasure of enjoying when the fairest season finally rolls around. While simple hair and makeup swaps like extra SPF and waterproof mascara suit the summer season just fine, a finely tuned fragrance for both day and night ensure both a boost of joy and touch of sophistication. Below, are our new favourite spritzes to inspire, dazzle and simply add a dash of deliciousness day and night. 

header photo via The New York Times


Irresistible, addictive and sun-soaked notes of Italian mandarin, tiare flower and coconut milk make up Viva La Juicy’s new Bowdacious summer scent. Fantastically fruity without feeling overly sweet, William pear and honeydew are anchored by creamy and warm tonka bean and driftwood. The giant bow-shaped bottle is undeniably adorable, and houses this tidal wave of luxe, pink feminine summer fun perfectly. 

Viva La Juicy, Via Juicy Couture

If it’s a seaside escape you crave but are stuck city-side, Jo Malone’s Wood Sage & Sea Salt evokes the scent of the shoreline in a refined, elegant and super fresh way. Watery, aquatic notes blend beautifully with bright sage and mineral-spiked salt for an entirely unique and elevated take on a beachy summer fragrance. Perfect for those long summer days that stretch into sunsets, evenings and beyond, this versatile pick smells just right in any summer setting.



The grass is always greener with warmer weather, and Prada’s limited edition take on Prada La Femme’s Water Splash captures this concept with this exceptionally fresh summer juice. The airy, verdant and vibrant scent epitomizes happy, sunny days thanks to notes of frangipani, magnolia tuberose, ylang ylang and mandarin. If the scent wasn’t enough to put a smile on your face, the packaging surely will: covered in safiano paper labels, the bottle is decorated with exquisite and exclusive Prada fashion patterns to surely spark summer joy. 


Endlessly mysterious and straight up sexy, Ellis Brooklyn’s Myth will be sure to stir up some steamy summer time fun. Brand founder Bee Shapiro shares that she “specifically created Myth myself—a modern musk that’s still feminine and inviting—and it’s what I wear every day.” Decadent notes of cassis, tiger orchid and pink lotus pair perfectly with deeply sensual bergamot, ambrette seeds, patchouli, liquid musk and white cedarwood. Dreamy, exotic and inviting at once, this pick also gets a green stamp of approval — it’s both cruelty-free and made without questionably toxic ingredients. 

Photo Via Ellis Brooklyn

When the humidity and temperature are rivalling those found in Dubai, Juliette Has a Gun’s Not a Perfume is the clean, invigorating and non-invasive no-scent scent must have. Created with just one note — Cetalox, a synthetic ambergris — this hypoallergic fragrance manages to be both austere and light-hearted at once. Straightforward and reserved, Not a Perfume adds just the right dose of scent when it’s too hot for just about anything else — yes, we’re saying clothing optional.   

Photo Via Fragrantica

Inspired by Gabrielle’s summer travels herself, Chanel’s trio of new launches “offer a sense of freshness that is as emotional as the memory of a journey.” The brightest of the bunch, Paris – Deauville, conjures the fresh vibrancy of Chanel’s first fashion boutique’s seaside location in Deauville. As nostalgic to the brand as it is uplifting, the sparkling and radiant scents of Normandy are captured with notes of basil, several citruses, jasmine and patchouli.