APUJAN is a London-based womenswear label founded by designer Apu Jan, debuted in Autumn/Winter 2013 London Fashion Week. 

In keeping with the accelerated digitalization of this pandemic era, the APUJAN Spring/Summer 2021 London fashion show was presented in digital form for the first time ever, with the theme “Gaze into The Flowers in The Mirror” which was launched during London fashion week.

Fabuk Magazine

The production team specially invited many Golden Horse award winners including Director Jung Chi Chang, together with long-term collaborator, music director DJ QuestionMark (Chi-Shuan Ying) to create the first virtual show, where Apu Jan invites the audience to explore the catwalk through a different lens. Actress Annie Chen and Go player Joanne Missingham have been invited to perform in this virtual catwalk show, with the Cloud Gate Theatre as the background.

Fashion week online

The theme of this season draws inspiration from science fiction, telling stories in the blurred zone that exists between the virtual and the real. 

APUJAN continues working with his original, and exclusively developed fabrics, including digital embroidery, semi-translucent jacquard fabric, jersey knitted jacquard and digital print, in combination with fantasy-style accessories made from 3-D printing, floral art design, and precious metals. The patterns on the designs use the common elements seen in the brand, including dinosaur skeletons, forests, deer, goldfish, roses, mirrors, moons, satellites, virtual projections, vector graphic points and lattice-like digital grid patterns.

Fashion week online

There are over 100 pieces in the Spring/Summer 2021 collection, and 32 pieces were displayed at the show. The designs combine the details of traditional oriental garments with the silhouette of sci-fi imagination. These garments include pure silk knitwear, chiffon shirts, chiffon printed dress, jacquard coats and sports jackets, Formal gowns, PM 2.5 facemasks, neckerchiefs, aprons and hats are also featured in the show. APUJAN continued his collaboration with Nike, featuring the new Nike Air  Force series on the catwalk.

Published on HOLR Magazine.