The historic performance became the most-awarded Super Bowl halftime show in Emmy history, with Bad Bunny earning his first Emmy.
September 6, 2026: Bad Bunny’s historic Super Bowl LX halftime show has officially made Emmy history. The Apple Music Super Bowl LX Halftime Show Starring Bad Bunny picked up seven awards during the first night of the 78th Emmy Awards, making it the most-awarded Super Bowl halftime performance ever.
The Puerto Rican superstar, whose real name is Benito Antonio Martínez Ocasio, also earned his first Emmy for Outstanding Variety Special (Live), with the win recognizing him as both the headlining performer and a producer of the show.
HOLR breaks down Bad Bunny’s major Emmy milestone and why his Super Bowl performance has become a record-breaking awards-season moment.
Image Credit: Rolling Stone
Bad Bunny’s Super Bowl Show Takes Home Seven Emmys
The halftime show entered the 2026 Emmy race with nine nominations and ultimately won seven.
Along with the Outstanding Variety Special (Live), the production won for:
- Outstanding Directing for a Variety Special
- Outstanding Choreography for Variety or Reality Programming
- Outstanding Lighting Design/Lighting Direction for a Special
- Outstanding Music Direction
- Outstanding Sound Mixing for a Variety Series or Special
- Outstanding Technical Direction and Camerawork for a Special
The Television Academy confirmed the halftime show as the top winner of the first night of this year’s Emmy ceremonies.
The performance’s seven victories also shattered the previous record for the most Emmy wins by a Super Bowl halftime show. The previous high was three, set by the 2022 halftime production featuring Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, Kendrick Lamar, and 50 Cent.
Bad Bunny Earns His First Emmy
The achievement is particularly significant for Bad Bunny because it marks his first Emmy win.
He accepted recognition for the production despite not attending the ceremony in Los Angeles. His victory adds another major entertainment honor to a career that has already seen him dominate the music industry.
Earlier in 2026, Bad Bunny also made Grammy history when DeBÍ TiRAR MáS FOToS won Album of the Year. According to the Recording Academy, the win made the album the 2026 Album of the Year.
The Grammy victory followed the Super Bowl performance by just a few months, giving Bad Bunny another major awards-season achievement.
A Celebration of Puerto Rican Culture
Bad Bunny’s Super Bowl performance was much more than a conventional halftime concert.
Held at Levi’s Stadium in Santa Clara, California, on February 8, the show was built around Puerto Rican culture and imagery. It marked the first Super Bowl halftime performance by a solo Latino artist and was performed almost entirely in Spanish.
The production incorporated scenes inspired by everyday Puerto Rican life, while Bad Bunny performed several of his biggest songs.
The show also featured appearances from Lady Gaga and Ricky Martin. Gaga joined Bad Bunny for a salsa-inspired performance of “Die With a Smile,” while Ricky Martin appeared for “Lo Que Le Pasó a Hawaii.” Other celebrity appearances included Cardi B, Karol G, Jessica Alba and Pedro Pascal.
The performance ultimately became a celebration of Latin music, Puerto Rican identity and community on one of the world’s biggest stages.
Jay-Z Also Adds Another Emmy
Bad Bunny was not the only major name connected to the production to leave the ceremony with an Emmy.
Jay-Z, who served as an executive producer on the halftime show through Roc Nation, also earned an Emmy for his work on the production. The win marks his third Emmy overall.
Jay-Z has played a major role in the Super Bowl halftime show’s evolution through Roc Nation’s partnership with the NFL. He was also an executive producer on previous Super Bowl halftime productions, including the 2022 show featuring Dr. Dre and the 2023 performance headlined by Rihanna.
Bad Bunny Is Building an Awards-Season Legacy
The Emmy win adds another major accomplishment to Bad Bunny’s already extensive list of achievements.
His 2026 Grammy win for Album of the Year was especially significant because DeBÍ TiRAR MáS FOToS became the first Spanish-language album to win the category.
Now, with a record-setting seven Emmys connected to his Super Bowl performance, Bad Bunny is continuing to expand his influence beyond music.
While the entertainer is not yet an EGOT winner, the combination of Grammy and Emmy recognition puts another major entertainment award on his résumé.
What Made the Halftime Show So Successful?
The Emmy results highlight just how much went into the production beyond Bad Bunny’s performance itself.
The show required elaborate choreography, live music direction, complex camera work, lighting, sound and technical coordination. The fact that it won across so many of those categories demonstrates that the production was recognized not only for its cultural impact but also for its behind-the-scenes execution.
From its Puerto Rican-inspired visuals to its celebrity appearances and large ensemble, the halftime show was designed as a full-scale theatrical production rather than simply a concert performance.
And now, the Emmys have officially recognized it as the most decorated Super Bowl halftime show in history.
HOLR has the latest news on Bad Bunny, the Emmys, major music milestones and the biggest moments in entertainment.
FAQs
How many Emmys did Bad Bunny’s Super Bowl halftime show win?
Bad Bunny’s Super Bowl LX halftime show won seven Emmys during the first night of the 78th Emmy Awards.
Did Bad Bunny win his first Emmy?
Yes. Bad Bunny won his first Emmy for Outstanding Variety Special (Live) for the Apple Music Super Bowl LX Halftime Show.
What Emmy record did Bad Bunny’s halftime show break?
The production became the most-awarded Super Bowl halftime show in Emmy history, surpassing the previous record of three wins.
Who appeared with Bad Bunny during the Super Bowl halftime show?
Lady Gaga and Ricky Martin were featured performers, while Cardi B, Karol G, Jessica Alba and Pedro Pascal were among the other celebrities who appeared during the production.
Did Jay-Z win an Emmy for Bad Bunny’s Super Bowl show?
Yes. Jay-Z served as an executive producer and earned his third Emmy for his work on the production.
Published by HOLR Magazine