Pop icon Britney Spears launches luxury merch collection and curated playlist in Demna’s final Balenciaga line

A Fashion Surprise from Britney

June 4, 2025: Britney Spears has announced a surprise collaboration with luxury fashion house Balenciaga, marking a bold new move into high-end fashion. The exclusive capsule collection includes 12 pieces of ready-to-wear clothing and accessories.

High-Priced Items with a Personal Touch

Standout pieces in the collection include a $795 graphic crop tee and a $1,250 studded baseball cap, both featuring Spears’ name and iconic imagery. The line was launched as part of Balenciaga’s Spring 2026 “Exactitudes” lookbook.

Demna’s Final Bow with the Brand

This collaboration marks the final Balenciaga collection under creative director Demna, who is set to move to Gucci. The campaign features some of Britney’s most nostalgic and personal looks, celebrating her legacy in pop culture.

Music Meets Fashion

As part of the collaboration, Spears also curated a playlist available on Spotify, Apple Music, Deezer, and Amazon Music. The playlist includes her own hits, plus tracks by legends like Madonna and Whitney Houston.

Remixed Hits for a New Era

The collection features two new remixes—“Oops!… I Did It Again” and “Gimme More”—produced by BFRND, Demna’s husband, adding a modern twist to Britney’s classics.

Britney Shares Her Excitement

“I’ve always loved fashion,” Britney said in a statement. “It was an honor to be part of Demna’s last collection with the House. This collab highlights my favorite moments from a very special time in my life.”

Where to Shop the Collection

The full collection is available for preorder now on Balenciaga’s official website. Items range from luxe hoodies and tees to silk scarves and autographed pieces—perfect for superfans and fashion collectors alike.